You have the right to remain silent (and poor, alas!)
Eric Schmidt, the CEO of Google, recently said that there are about 120 million blogs on the Internet, and that the average blog has a readership of... one.
It's not only funny, it's true!
Most people get excited, create a blogging account, and then find out that they don't have anything interesting, let alone valuable, to share.
I have exactly 264 subscribers, and although that is a very small number, may I share with you some of the practices that have worked for me.
1. Life is short. Start with the dessert. In plain English, give your readers MAXIMUM VALUE and give it NOW! Don't hold any information back. Who knows, you might get hit by a truck tomorrow and your valuable information will be lost to the world forever! You don't want people to go to your funeral and say something like: "He was a really nice and smart guy, and it's just a pity he didn't share his valuable information. It's a tragedy, really."
2. Write your blog like as if your family and closest friends were reading it, every day. In other words, write for people you really care about, and give them maximum value.
3. Many people hesitate to start a blog because they think they are not good writers. The trick is very simple: write ONE sentence per day. I really mean it: write ONE sentence. Not a paragraph. Not a post. Just ONE sentence. You will soon pick up steam and ideas, and you'll be writing prolifically like me. I don't know how to explain that phenomenon, but it's like compound interest: the more there is, the faster it grows. Effortlessly.
The bottom line is that a blog is truly your "mini media empire." You won't become Rupert Murdoch any time soon, but the blog does give you visibility (or audibility, rather).
In other words, with a blog, you can begin a relationship with a lot of people, and you can then sell stuff to them later on.
Of course, as I mentioned in the heading, you have the right to remain silent. That is, you have the right to refuse to blog.
But keep in mind that rich people are those that keep selling ALL THE TIME, and poor people are those that NEVER SELL ANYTHING.
Rich people sell all the time by acquiring and developing mass media like television. Oprah, for instance, last year made $275 million (compared to Harry Potter creator J.K. Rowling's $300 million). Notice that Rowling is using a different format (book) and is selling to a different audience (kids mostly).
So why do so many people resist the idea of selling? Probably because we all had bad experiences with pushy sales people in the past.
But that was then, this is now. The Internet enables you to sell, whether it's your own products or somebody else. The Internet REALLY exists so you can sell MORE and make MORE money.
Here's my take on selling. Selling means giving $100 worth of value to people, and asking them $10 in return. Sounds fair, doesn't it? Selling is really that simple.
Once you understand and master that concept (that selling means giving $100 and asking for $10), becoming wealthy will be a piece of cake. In other words, if 10 out of 10 people accept that deal (and who wouldn't, really!), then you can use a mass media to reach 100,000 people and make 100,000 X $10, or $1 million.
Can you see that wealth is just a mathematical formula, once you get the value/cost ratio right?
If the value/cost ratio is 100/1, then it's even better. Your products will sell even faster. In such cases, the value is often intangible.
It's not only funny, it's true!
Most people get excited, create a blogging account, and then find out that they don't have anything interesting, let alone valuable, to share.
I have exactly 264 subscribers, and although that is a very small number, may I share with you some of the practices that have worked for me.
1. Life is short. Start with the dessert. In plain English, give your readers MAXIMUM VALUE and give it NOW! Don't hold any information back. Who knows, you might get hit by a truck tomorrow and your valuable information will be lost to the world forever! You don't want people to go to your funeral and say something like: "He was a really nice and smart guy, and it's just a pity he didn't share his valuable information. It's a tragedy, really."
2. Write your blog like as if your family and closest friends were reading it, every day. In other words, write for people you really care about, and give them maximum value.
3. Many people hesitate to start a blog because they think they are not good writers. The trick is very simple: write ONE sentence per day. I really mean it: write ONE sentence. Not a paragraph. Not a post. Just ONE sentence. You will soon pick up steam and ideas, and you'll be writing prolifically like me. I don't know how to explain that phenomenon, but it's like compound interest: the more there is, the faster it grows. Effortlessly.
The bottom line is that a blog is truly your "mini media empire." You won't become Rupert Murdoch any time soon, but the blog does give you visibility (or audibility, rather).
In other words, with a blog, you can begin a relationship with a lot of people, and you can then sell stuff to them later on.
Of course, as I mentioned in the heading, you have the right to remain silent. That is, you have the right to refuse to blog.
But keep in mind that rich people are those that keep selling ALL THE TIME, and poor people are those that NEVER SELL ANYTHING.
Rich people sell all the time by acquiring and developing mass media like television. Oprah, for instance, last year made $275 million (compared to Harry Potter creator J.K. Rowling's $300 million). Notice that Rowling is using a different format (book) and is selling to a different audience (kids mostly).
So why do so many people resist the idea of selling? Probably because we all had bad experiences with pushy sales people in the past.
But that was then, this is now. The Internet enables you to sell, whether it's your own products or somebody else. The Internet REALLY exists so you can sell MORE and make MORE money.
Here's my take on selling. Selling means giving $100 worth of value to people, and asking them $10 in return. Sounds fair, doesn't it? Selling is really that simple.
Once you understand and master that concept (that selling means giving $100 and asking for $10), becoming wealthy will be a piece of cake. In other words, if 10 out of 10 people accept that deal (and who wouldn't, really!), then you can use a mass media to reach 100,000 people and make 100,000 X $10, or $1 million.
Can you see that wealth is just a mathematical formula, once you get the value/cost ratio right?
If the value/cost ratio is 100/1, then it's even better. Your products will sell even faster. In such cases, the value is often intangible.
posted by Super Peter at 10:56 PM
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