Finally, here's the ultimate wealth secret!

I wrote several posts before on The Ultimate Wealth Secret, and have challenged you to come up with one word to summarize that wealth secret.

Well, here it is. Are you ready? It's...

SELL.

Indeed, sales ability is a secret art that most people have not been taught at school or at home.

Not only that, but we have been conditioned to view "selling" negatively. This is perhaps due to several bad experiences with "pushy" salespeople.

Yet, when you understand the proper function of selling and master the art of selling, you will know why some people get richer while others do not.

It's because selling is a certain strategic mindset. The savvy and skillful sales star is always thinking strategically and speaking strategically. Since thinking and talking are activities that we do almost all the time, then this accounts for the fast rise to success of people who are skillful at selling.

In other words, people who are trapped in poverty (i.e. can't find a good job or can't succeed in business), usually do not think very strategically nor do they speak strategically. It doesn't occur to them, in a conversation, to help the other person figure out his or her precise need and to help that person fulfill that need.

For instance, you might think of the salesperson as a selfish person who is always "pushing" his products in order to get someone to buy something. But in fact, a professional salesperson acts according to "enlightened self-interest": he will ask skillful questions in order to find out what the other person really needs, and then will try to help that person fulfill that need through a product or service that he offers, or that another company offers.

In other words, the professional salesperson doesn't sell as much as he is buying. Buying what? Trust.

Trust is the holy platform upon which your fortune is built.

A great salesperson shows so much care, concern and compassion that everybody instantly trusts him -- and will buy whatever he's selling.

Everything I share with you here is only 0.0000001 % of this vast field of selling.

Yet, most people do NOT explore this field because they have negative perceptions and feelings about selling. These negative perceptions and feelings KEEP THEM POOR.

Indeed, there are few activities that are more enjoyable and profitable than selling, because basically, it's just a conversation where, at the end, the other person hands over his money to you!

Some people are skillful conversationalists, so they can sell by simply talking. Most people, however, will succeed only if they complement their words with real, concrete actions. If you want to master the art of selling, read the book The Trusted Advisor, by David Maister. (I read it several times).

Jeffrey Gitomer is also a great author to read on the art of selling.

The bottom line is that selling is simply a skill -- not a talent. And the extent to which you master that skill, and turn it into an art, will determine your level of financial success.

This is so because (economic) power comes from your talent, and selling ability MULTIPLIES that power.

It is because employees lack selling ability that they are trapped and are forced to work for someone else. An employee may be the best in his field, yet if he cannot sell, he will not likely achieve financial freedom.

Let's take a mathematical look at this to fully understand how selling ability MULTIPLIES your economic power.

Imagine John and Jane, two professionals. John has a greater talent than Jane, so let's say his talent has a value of 9 whereas Jane's talent has a value of only 6.

However, Jane is better at selling than John and has a selling ability of 3 while John has a selling ability of 1.

So the score is:

John: 9 X 1 = 9

Jane: 6 X 3 = 18

Jane gets more opportunities or contracts because her selling ability multiplies the power of her talent. She is also more balanced than John in that she can both CREATE value and SELL that value. Hence, she is more likely to be able to launch her own business and achieve financial independence while John will be forever stuck in an office or cubicle (unless he learns how to sell).