Thursday, December 07, 2006

The physical universe is my greatest career challenge!

Did you notice that the richest and most successful entrepreneurs make their fortune by AVOIDING the physical universe? The entrepreneurs behind Yahoo!, Microsoft, Hotmail, Netscape, Amazon, eBay, and recently YouTube, all made their fortune REALLY FAST by avoiding the physical universe.

They all made their fortune in cyberspace or, in the case of Bill Gates, in computing space (inside computers).

This is why I say that the physical universe is my (and possibly your) greatest career/business challenge.

Here's another way to put it: if your career model requires you to be personally present at the office or in front of the client, then your income will be SEVERELY limited. It makes sense: you can't be at two places at the same time.

So here's what you'll see happening more and more: people you know (professionals, free agents, entrepreneurs, etc.) will be either offering "personal-attention" services (e.g. nurses, massage therapists, hairstylists, etc.) or "media-leveraged" services (e.g. coaches who offer services via Skype, consultants who help businesses via email or Web-based collaboration, etc.).

Look around you and identify the media-smart people: those are the people who will get to the top and become rich. Those are the people who take the time to learn and master new media like Blogger, YouTube, Slideshare.net, etc.

In my case, I've already made plans to translate my instructional materials into foreign languages for worldwide export. But to do that, I need Slideshare.net, YouTube, Odeo, etc.

Take my advice, learn about blogging, vlogging, and all the new media applications that used to be associated with geeks. If you don't, you might regret it in the future as thousands if not millions of people begin to use new media technologies in order to leverage their production and marketing capabilities.