Wednesday, December 06, 2006

Professional knowledge export

One of the top ten millionaire occupations is newsletter publishing.

This should not surprise anyone, since knowledge really is power. A newsletter is an easy way to publish valuable knowledge, and to charge people for it.

In the past, newsletters were published via fax or regular mail. Today, it's even easier, thanks to the Internet, email and this powerful technology called RSS (Really Simple Syndication). RSS is what allows you to receive my postings right in your email inbox, a few hours after I post them.

I strongly recommend to anyone who's interested in making money on the Internet: Learn and master the art of blogging and the RSS technology. This is probably the easiest and fastest way for professionals to create a second income (without quitting their daytime job).

You can either:
  1. write a blog about the increasing knowhow you are acquiring in your daily work (just make sure you don't write about proprietary methodologies or confidential secrets that belong to your employer)
  2. write a blog about a subject that is not related to your daytime job, but in which you've developed a fair amount of specialized knowledge

Either way, your knowledge has to be professional, and you have to ultimately export that knowledge to people who could use it (and, hopefully, would be willing to pay for it).

The steps are simple:

  1. HEAD TO PAPER. Sit down with a nice cup of coffee, put a blank sheet of paper on the table, and then write the BEST and most valuable knowledge that you have.
  2. PAPER TO BLOG. Next, transfer what's on the paper to your blog (create an account at Blogger).
  3. BLOG TO TARGET AUDIENCE. Finally, find a way to reach your target market and invite them to subscribe to your blog.

Of course, many people don't go through this systematic process. Most likely, they hear from someone about blogs:

  • "Yeah, you should have a blog. Everybody today has a blog!"
  • "I read in the news that a blog can help expose a professional for career purposes. Do you have a blog?"
  • etc.

So after hearing these comments, a normal person goes to Blogger.com, creates an account, and writes something like "Testing, testing. I really don't know what to write about. But please, come back soon!"

Eventually, the person abandons the idea of blogging. And this is when ECONOMIC TRAGEDY occurs!

People completely misunderstand the POWER of the blog.

Yet, by following a more systematic process, people can create something valuable on the Web that not only helps them to consolidate their expertise and knowhow (which other people will value), but also they can monetize their knowledge and create a second income.

The success secret is to do one step at a time, as explained in the above 3 steps.