Slideshare, part 2
I mentioned www.slideshare.com previously, and I must say that it is for Talentelle, my company, what Harvard Business Review calls a NGP, or New Growth Platform.
In other words, we (and you, too) can make a lot of money from it. I can't reveal details yet, but consider what world-renowned economist Paul Zane Pilzer says: "intellectual distribution", not physical distribution, is the next big thing.
Excerpt from his website (http://www.paulzanepilzer.com/tnm.htm):
The Next Millionaires explains in detail why the 21st century will be known as the age of the entrepreneur, and how you can stake your claim to being one of these next 10 million millionaires--especially if you are in direct selling, technology, home-based business, product distribution, or an emerging trillion-dollar industry like wellness. It explains how old models of opportunity in physical distribution have given way to new opportunities in intellectual distribution, defined as teaching people about products or services that they didn't even know exist. And, drawing on Pilzer's 33 years of experience as an entrepreneur and employer, it explains how to use your past to find your place in the new economy and your ticket to becoming one of The Next Millionaires.
In addition to teaching people about new products and services, you can also teach them about what you know. The key to benefitting financially from Slideshare is to know precisely what it is about what you know that other people want to know AND are willing to pay for. If nobody wants to know what you know, then it is possible you have been learning the wrong stuff.
However, in my experience, most people DO have a lot of useful knowledge. They just haven't thought about marketing it!
If your career or business is about event management, then consider giving a workshop on event management. Administrative assistants might be a great market, since their cost-conscious boss might ask to organize an event instead of hiring an external event manager.
If you're a graphic designer, create a workshop to teach marketing professionals (managers, VPs, etc.) about how graphic design can impact marketing results.
My point is: whatever you do well, and are passionate about, can easily be taught, thereby increasing your earnings.
And teaching is a lot of fun!
My former marketing teacher used to say to the class: "If you can't lecture on a topic, you don't master it yet."
In short, the ability to teach is REALLY a test of whether you have achieved mastery in your field. Given today's global and supercompetitive economy, people who are not masters at what they do, won't do very well.
This is why I encourage people to create PowerPoint slides summarizing their best knowledge, and share it via Slideshare. Next, invite all your contacts to view your slides and give you feedback on whether the knowledge presented is of value to them.
As mentioned previously, if most people say that your knowledge is not relevant or useful to them, it might be that you have been reading the wrong books or magazines or taken the wrong courses. Or it might be that the way you've packaged your knowledge could be improved.
Whatever feedback you get, you can improve your learning and knowledge mastery. This will increase your market value.
However, people might say that your knowledge is quite valuable, and they might suggest that you start giving a small seminar and charge people, say, $60 a seat. Then, your second "intellectual" will have been launched and, like me, you will feel so good about having valuable knowledge that people WANT and are willing to PAY FOR.
Yes, you will be PAID for talking!
When you reach that stage, I guarantee that your self-confidence will shoot through the roof! And you will be driven to read and learn MORE, so you can teach MORE and make MORE money!
In other words, we (and you, too) can make a lot of money from it. I can't reveal details yet, but consider what world-renowned economist Paul Zane Pilzer says: "intellectual distribution", not physical distribution, is the next big thing.
Excerpt from his website (http://www.paulzanepilzer.com/tnm.htm):
The Next Millionaires explains in detail why the 21st century will be known as the age of the entrepreneur, and how you can stake your claim to being one of these next 10 million millionaires--especially if you are in direct selling, technology, home-based business, product distribution, or an emerging trillion-dollar industry like wellness. It explains how old models of opportunity in physical distribution have given way to new opportunities in intellectual distribution, defined as teaching people about products or services that they didn't even know exist. And, drawing on Pilzer's 33 years of experience as an entrepreneur and employer, it explains how to use your past to find your place in the new economy and your ticket to becoming one of The Next Millionaires.
In addition to teaching people about new products and services, you can also teach them about what you know. The key to benefitting financially from Slideshare is to know precisely what it is about what you know that other people want to know AND are willing to pay for. If nobody wants to know what you know, then it is possible you have been learning the wrong stuff.
However, in my experience, most people DO have a lot of useful knowledge. They just haven't thought about marketing it!
If your career or business is about event management, then consider giving a workshop on event management. Administrative assistants might be a great market, since their cost-conscious boss might ask to organize an event instead of hiring an external event manager.
If you're a graphic designer, create a workshop to teach marketing professionals (managers, VPs, etc.) about how graphic design can impact marketing results.
My point is: whatever you do well, and are passionate about, can easily be taught, thereby increasing your earnings.
And teaching is a lot of fun!
My former marketing teacher used to say to the class: "If you can't lecture on a topic, you don't master it yet."
In short, the ability to teach is REALLY a test of whether you have achieved mastery in your field. Given today's global and supercompetitive economy, people who are not masters at what they do, won't do very well.
This is why I encourage people to create PowerPoint slides summarizing their best knowledge, and share it via Slideshare. Next, invite all your contacts to view your slides and give you feedback on whether the knowledge presented is of value to them.
As mentioned previously, if most people say that your knowledge is not relevant or useful to them, it might be that you have been reading the wrong books or magazines or taken the wrong courses. Or it might be that the way you've packaged your knowledge could be improved.
Whatever feedback you get, you can improve your learning and knowledge mastery. This will increase your market value.
However, people might say that your knowledge is quite valuable, and they might suggest that you start giving a small seminar and charge people, say, $60 a seat. Then, your second "intellectual" will have been launched and, like me, you will feel so good about having valuable knowledge that people WANT and are willing to PAY FOR.
Yes, you will be PAID for talking!
When you reach that stage, I guarantee that your self-confidence will shoot through the roof! And you will be driven to read and learn MORE, so you can teach MORE and make MORE money!
posted by Super Peter at 5:54 PM
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