Powerful book on innovation

I highly recommend the book Innovation, by Curtis Carlson, which provides a powerful framework for creating customer value. Required reading, I think, for anyone who wants to better serve their employer or clients and, in the process, ensure their own financial well-being.

Goeffrey Moore, author of Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, says:

"... they lay out a thoughtful, practical methodology for managing innovation projects through to successful outcomes. Sure, in that one percent inspiration there may be the occasional moment of mystery, but for those of us operating in the ninety-nine percent perspiration part of the field, it’s terrific to finally get a great user’s manual.”

I've been a long-time disciple -- since the early 90s -- of Edward de Bono's techniques, but I think this book provides the structured business framework that is missing in Dr. de Bono's work (some 60 books).

I highly recommend this book because I find that today, there is a lot of charlatans appearing on TV and elsewhere, promising financial freedom and get-rich schemes that are unfounded, undemonstrated and, from a rational point of view, absolutely ridiculous.

Carlson's book, on the other hand, spells out clearly what a person can do to create customer value and, as an inevitable result, begin to increase his/her income.

The process is not easy, and it will take some time to master. But it will be an enjoyable journey for those who are seriously interested in fully tapping their brainpower to fulfill a real, important customer need out there. These serious, hard-working and diligent people will find that as a matter of natural justice, the more they master and apply innovation techniques, the more dramatically their own bank account will grow.