Saturday, October 21, 2006

Self-control precedes financial control

The excellent article HERE reinforces what I often tell workshop participants, that there are two kinds of people.

The first kind invests in themselves. They continually learn, read, try new stuff, and stick to it until they succeed. They invest in self-development.

The second kind invests in "how they look." They invest their hard-earned money into appearances (clothes, cars, furniture, etc.) so that they look good to friends and strangers. They haven't spent time nor money into developing their talent, so to hide this fact, they buy material things that, hopefully, will "convince" other people that they "made it" and are successful. This second group of people, often deceived by marketing messages that emphasize lifestyle and image over substance, invest in self-delusion.

Whether a person chooses to invest his/her money into self-development or self-delusion, is nobody's business, of course. We all have the right to spend our money the way we want to.

However, we can choose any action we want, but we cannot choose the consequences of any action we take.

In the end, society is very much a mental game: it is YOUR mind against the (highly trained and often brilliant) minds of marketers and salespeople out there.

If you lose that mental battle, and often, people do lose on a daily basis, then you lose the financial battle and won't likely become financially free in this life.

However, people who resist the urge to consume more and more, and who consciously decide to invest in themselves (books, training, coaching, courses, seminars, etc.) always end up in a strong financial position and fully in control of their lives.