Former chairman of MySpace speaks about Demand Media
Rosenblatt, former chairman of MySpace (sold to Rupert Murdoch), is on to something. Something big. Interview HERE.
He mentioned their recently launched site, www.wehow.com.
The key is what he told Business 2.0 magazine: "It's no longer about what you show, but what you know."
My take is that the user-generated content model is shifting to an emerging expert-generated content model, where people who know stuff that's valuable, can make a lot of money.
Of course, a lot of experts who write often and update a blog, have been making money for a while with Google's AdSense.
However, I think Rosenblatt is aiming at expert people who might have difficulty converting their tacit (i.e. in their head) knowledge into explicit knowledge (i.e. knowledge on paper or on a blog that is clearly understandable to readers and learners).
I've been thinking about this model for the last two years, and I call it the knowledge-to-cash business model, or K2$ model. Now, Rosenblatt has created, with 200 million dollars, a mega business that is exactly expressing that idea.
Anyone who wants to benefit from this trend, has only to answer two questions: what valuable knowledge do I have, and who would value my knowledge enough to pay for it?
He mentioned their recently launched site, www.wehow.com.
The key is what he told Business 2.0 magazine: "It's no longer about what you show, but what you know."
My take is that the user-generated content model is shifting to an emerging expert-generated content model, where people who know stuff that's valuable, can make a lot of money.
Of course, a lot of experts who write often and update a blog, have been making money for a while with Google's AdSense.
However, I think Rosenblatt is aiming at expert people who might have difficulty converting their tacit (i.e. in their head) knowledge into explicit knowledge (i.e. knowledge on paper or on a blog that is clearly understandable to readers and learners).
I've been thinking about this model for the last two years, and I call it the knowledge-to-cash business model, or K2$ model. Now, Rosenblatt has created, with 200 million dollars, a mega business that is exactly expressing that idea.
Anyone who wants to benefit from this trend, has only to answer two questions: what valuable knowledge do I have, and who would value my knowledge enough to pay for it?
posted by Super Peter at 4:50 AM
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