Making money
"Making money is not about making money."
Perhaps the most common mistake of first-time entrepreneurs is to think that business is a way of making a lot of money. It's not. It's a system for creating a LOT of value for a LOT of people. More accurately, you can either create a LOT of value for a few people who have a LOT of money, or you can create a little value for a LOT of people who have a little money.
That is, you can either go for margin or volume.
The money comes naturally as a RESULT of that, in the same way that a shadow can only be created by a source of light.
If you create a better life for customers (that is, if you create for them a sunny environment), then you will naturally become comfortable financially (that is, you have earned the right to be in the shade).
Income, really, is just a natural result of outcome -- the valuable outcome you produce for customers.
Perhaps the most common mistake of first-time entrepreneurs is to think that business is a way of making a lot of money. It's not. It's a system for creating a LOT of value for a LOT of people. More accurately, you can either create a LOT of value for a few people who have a LOT of money, or you can create a little value for a LOT of people who have a little money.
That is, you can either go for margin or volume.
The money comes naturally as a RESULT of that, in the same way that a shadow can only be created by a source of light.
If you create a better life for customers (that is, if you create for them a sunny environment), then you will naturally become comfortable financially (that is, you have earned the right to be in the shade).
Income, really, is just a natural result of outcome -- the valuable outcome you produce for customers.
posted by Super Peter at 12:46 PM
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