Wednesday, June 07, 2006

Casual sharing of your knowledge and intellectual capital

Currently, I have to sit down in front of a computer to write postings for this blogzine.

However, the technology already exists for me to just speak into my cell phone and subscribers can then download MP3 files from my blog. Audioblogger (www.audioblogger.com) for example provides that service for free.

So I could be walking on Bora Bora beach in Tahiti and, while admiring the sunset, still be able to share insights and ideas with subscribers all over the world.

Ladies and gentlemen, this is the kind of world we live in. It's a world without limits for people who have knowledge, imagination and creativity.

It's a world where ANYBODY can become immensely rich and financially free by just sharing knowledge.

But there's a catch.

We are talking here about a special kind of knowledge, not the knowledge you find in books.

We're talking about knowledge that instantly inspires, enables and empowers people to take effective action.

We're talking about knowledge that is sexy, effective and lethal.

Yes, there are over 30 million bloggers on the Web, but the overwhelming majority do not share knowledge, which is why they don't make money.

The main problem is that they haven't defined "knowledge" properly. Peter Senge, I believe, has the best definition of knowledge: "the capacity for effective action."

In other words, knowledge is a mental tool. Billionaire Charlie Munger would call it a "mental model," but it's more or less the same concept. Knowledge must be useful over and over and over again. The more you use it, the better you are at it.

But how do you transform what you read in a non-fiction book into knowledge? Into a mental tool that you can use for the rest of your life?

More to come.