Personal service vs impersonal knowledge

Try this interesting (and perhaps profitable) thought experiment. Imagine that tomorrow, 100,000 people knew everything that you currently know.

Question 1: How much better would their lives be?
Question 2: How much richer would you be? (as a result of their paying you for the complete transfer of your knowledge into their heads)

As you've probably guessed, the answer to Question 2 heavily depends on the answer to Question 1.

Before we go further, let me share with you a powerful secret:

Wealth will increasingly depend less on personal service, and will increasingly depend more on impersonal knowledge.

Here's an example of impersonal knowledge: www.idea-bank.com.

Like me, the gentleman who founded that website used to work for IBM.

He makes money without having to be present! He makes money from impersonal knowledge (his website doesn't contain knowledge that he possesses "personally" but knowledge that is universally accessible, ie. "impersonal").

His company or website doesn't provide any "personal service," it just offers "impersonal knowledge."

When you think about it, Google also provides "impersonal information." They don't provide any personal service.

This is why I always tell my clients, "You've got to learn technoleverage, that is, learn how to make technology work for you. Otherwise, you will spend your entire life WORKING."

Yet, most people instinctively go back to their old thinking: "I've got to get a job, show up at the office every day. I've got to work (i.e. perform a personal service) to get a paycheck."

The truth is that work doesn't work. Nobody ever got rich by working.

It was Michael Gerber, author of The E-Myth, who gave me this hint about the difference between people who get rich and people who don't. He wrote: "Don't just work IN your position, work ON your position."

More to come.