How Med students made money
In the early 90s, I was studying biology at McGill University, and for every major biology course, there was an NTC (note-taking club). Med students set up this club to help students study better and get higher marks.
Each member of the club would tape and transcribe one complete lecture, and they would then forward the class notes (neatly summarized, with diagrams too) to all the other members of the club.
The amazing thing is that the following semester, these same notes (neatly packaged into a binder) were SOLD at $20 to about 200 students taking the same course! That's $4,000 of revenues!
These students obviously understood the value of knowledge marketing. (This is not surprising, given that they were Med students).
They understood knowledge management and marketing way before Thomas Stewart first wrote about intellectual capital in 1997.
The success secret is that whatever valuable information you have, it's got to be put on paper BEFORE it can be sold (or traded).
A related success secret says: "Don't just work at a desk; work on a disk."
Details coming up.
Each member of the club would tape and transcribe one complete lecture, and they would then forward the class notes (neatly summarized, with diagrams too) to all the other members of the club.
The amazing thing is that the following semester, these same notes (neatly packaged into a binder) were SOLD at $20 to about 200 students taking the same course! That's $4,000 of revenues!
These students obviously understood the value of knowledge marketing. (This is not surprising, given that they were Med students).
They understood knowledge management and marketing way before Thomas Stewart first wrote about intellectual capital in 1997.
The success secret is that whatever valuable information you have, it's got to be put on paper BEFORE it can be sold (or traded).
A related success secret says: "Don't just work at a desk; work on a disk."
Details coming up.
posted by Super Peter at 1:37 PM
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