The truth shall set you free!
Don't worry, this is not a post about religion. And I won't try to impose my religious beliefs on you. At least, not today. :-)
I would even go further than the title and say, "The truth shall set you free AND will give you financial freedom!"
I don't mean "financial freedom" in the sense of "being free from having to work" but "being free of financial concerns so you can choose the Work you want to do, even if you have to pay for it."
Remember, "Work" is what your life is all about (and your life is about something far bigger than just a "career" or "business"). The founder of eBay, for instance, became extraordinarily rich and decided that he would use his money and connections to create social-cause movies in Hollywood. Same with Bill Gates, who is stepping down from Microsoft to head the Bill and Melinda Gates Foundation to help fight povery and disease in the world.
You're probably thinking, "Peter, this is very inspiring, but can we get back to how I can become rich?"
Good. I like your focus. :-)
The statement "the truth shall set you free" can be illustrated through this thought experiment:
"If a genie could, in the next 60 minutes, make 1,000,000 people aware of the product you are offering, how many of them would buy from you? And how much would you charge?"
This "truth" experiment will instantly reveal to you many things, such as your readiness to become wealthy, how much money you can make per hour, etc.
So supposed that you have a product which you sell for $50, and people can download it via Payloadz.com. That is, they pay by credit card or Paypal and can instantly download your product. (You make money while sleeping).
How many people, out of 1,000,000, would download your product?
Suppose 50,000 people do (that's 5%). So your revenues would be 50,000 X $50, or $2,500,000.
Although you offer a no-questions-asked, money-back guarantee, no one asks for a refund because, remember, this is a "truth" experiment: everything you promised about the product is absolutely true, so prior to buying your $50 product, people know EXACTLY what it is that they're getting. Some might estimate that the value is worth $300, others might estimate it at $100. As long as people see that the value TO THEM is greater than $50, they will accept to buy your $50 product.
(Note: Memorize for life the previous statement if you wish, for it is absolutely the key to wealth in this life. In other words, you must provide more "use" value than you are asking for in cash value. Imagine, for instance, a fur manufacturer offering a $1,000 fur coat to someone living in... the Sahara desert! The "use" value is zero, therefore even the best salesperson cannot possibly sell the fur coat for any amount of cash! Of course, the "trade" value is something different altogether, and I will write more about "use" vs "trade"value later if someone sends me a reminder email about it).
So we can see that with a genie's help, you can transcend time/space/mind and make, in 60 minutes, $2,500,000.
Let's push this experiment further. Since you offer a money-back guarantee (because nothing is more important to you than customer satisfaction), you allow customers to click on ONE single button on your website which says "Refund" and they immediately get their money back into their Paypal account or credit card system.
So you have 50,000 people purchasing your $50 product as in the first case, but this time, 50,000 ask for a refund. Something is wrong. What happens -- and remember, this is a "truth" experiment -- is that the value your customers received is NOT what you promised. Therefore, it totally makes sense that they asked for a refund.
This thought experiment shows quite clearly why and how the "truth" can set you free financially. In other words, if you create a good product whose "use" value is greater than the "cash" value you ask for, you can become phenomenally rich.
It doesn't mean you can make $2,500,000 in 60 minutes. This is what you would make in a universe OUTSIDE of time and space. But it does mean that you can make $2,500,000 over the course of several years.
For example, it might take 5 years, in which case you would be making on average $500,000 per year, which is not bad! :-)
Notice how you feel as I throw around those numbers ($2,500,000, $500,000, etc.). You haven't had the experience of "dealing" with such numbers so they feel a little uncomfortable to you. You might even think, "Yeah, Peter, that's nice, very nice. But let's get serious, here. Who am I to believe I can make that kind of money?"
Well, who was Bill Gates before he had the idea of riding on IBM's market clout to create DOS as a standard operating system? Who was Warren Buffett before he learned from Benjamin Graham or from his partner Charlie Munger? Who was Jeff Bezos before he created Amazon.com? And who was Ray Kroc before he created a system that became MacDonald's?
They were nobodies. Yet, a single idea changed their destiny.
Lesson: Don't focus on who you are right now. Focus on finding ideas that will make you a fortune.
Those ideas are everywhere. You just have to be careful not to close your mind to them. Those ideas are, to me, as visible and tangible as the furniture I see around me.
And the best part is, once you get an idea and begin to think about it, enjoy holding in your mind, view it from different angles, then something magical happens: other ideas like it will come to your mind quite effortlessly! Before long, your mind is becoming a wild party of outrageous wealth ideas and all those ideas are dancing like mad in your little head!
Your task is to crash your own party and spot the sexiest idea at that party. Of course, a sexy idea is like a sexy woman: she will be attracted (consciously or not) to the most confident male in the room. She will go home with him.
Your mission is to spot the sexiest idea and then "go home" with it. This won't be too hard, because as you vibrate with the supreme confidence of a super duper alpha male, the sexiest idea (like a woman) will unconsciously obey your every command. "Do you like this party? I own this place." The drop-dead gorgeous and totally sexy idea/woman: "Oh, really?! (she's very impressed). This would be the exactly right time to call your chauffeur and whisper "Now", so he will bring the limosine in front of the house right in time as you and your sexy lady are walking out the door.
You might have heard of the expression, "He acts like he owns the place." It would be more accurate to say, "He owns the place, that's why he acts like that."
In other words, if you truly owned your mind, you would be super confident too. Most people, of course, are so "open-minded" that they invite trash and junk information into it every day (TV, ads, gossip, magazines, etc.). Think of your mind as a Presidential Palace, and place guards everywhere! Once you thus protect your mind, you will begin to increase your confidence and personal power.
Often, it takes meditation to "get rid" of all the ideas that you do not want in your mind/spirit. These ideas or thoughts might have been put there by events or people or encounters in your past. These events or thoughts might be SEVERELY debilitating and might constantly weaken your self-confidence. However, realize this: you are ALWAYS the master of the house and can get rid of any idea, thought, emotion, etc. that you do not want. As you order a guard to show an unwanted thought the way out, you will find it easier and easier to show other unwanted thoughts the way out, until only You remain in your sacred temple.
I know this sounds a little bit crazy because it borders on the mystical, but try it for yourself and see how it feels to "clean up" your mind. Your mind is the only thing you truly possess in this life. Yet many people give up control of their own minds and then try to hire coaches or read books or take actions in order to "recover" ownership of their minds, yet it doesn't work that way. Mental ownership comes from within, not from anything external.
Ross Perot, the self-made billionaire, wrote: "It takes just one idea to live like a king for the rest of your life." Write to me at peter@careerknowledge.net if you want to know what Perot's idea was.
Once you have a sexy idea, develop a product from it and use the "truth" experiment I described above to see how much money you could make. You either will make A LOT of money or VERY LITTLE money.
How do you know whether a product will succeed? Customer satisfaction. If you offer it to 10 people, and all of them are happy with it, then you should offer the SAME product to 10 million people. Why make $500 when you can make $500,000,000?
I can predict your question: "How will I reach all those people?" My clever answer: you can reach them because they all live on planet Earth. These people do not live in distant, unknown galaxies! My more sober answer: hire affiliates and pay them 30% or 40% of sales. Today, everybody is connected. But not everybody has a product to offer. If you have product to offer, you are way ahead of most people (who are not product-oriented but job-oriented).
Why would you give them 30% in commission? Because 1. you have better things to do, such as improving your product all the time so as to increase the use value, hence the price hence the profit margin, 2. you can become extremely rich if you empower others to become rich too.
Allowing others the "plug and play" ability to join your wealth creation system, will only make you richer faster. There are only two master principles to get rich: create use value that is greater than the cash value you ask for it, and multiply ways through which your use value can reach people. One way is to recruit affiliates.
These two concepts are captured by the equation R = MV, which every CEO understands and masters. Write to me at peter@careerknowledge.net to request the details.
There are other reasons to recruit sales and marketing affiliates, such as: Others are more connected than you. They can serve as quality control inspectors and help you improve your product. They can help you adapt your product to their market. They can help you recruit more affiliates, or increase the rate at which you recruit affiliates through the perpetual finetuning of your affiliate pipelining.
In conclusion, the "truth" experiment I described above can help you figure out pretty quickly whether you are ready to become financially free. It's quite simple, really: Just focus on creating a product that people find useful. If the "use" value is $5, then charge $2. If the use value is $200, then charge $30. You get the idea.
Don't try to market or sell a product that has no "use" value. There's a lot of get-rich-quick schemes on the Internet where the only "product" is a fraudulous marketing system. If they had a REAL product, they would just allow you to download it for free for evaluation purposes, or they would allow you to buy the product with a no-questions-asked, money-back guarantee.
This post is one of the best 10 posts I ever wrote on this blog (out of 705) in the last two years so if you like it, please forward it to your loved ones by clicking the "Email to a friend" button below. You will benefit by being able to discuss it with them, and they wil benefit too. Equally important, by forwarding this email, you adopt the critical abundance mindset that says that there is infinite abundance in the universe, and that the key to financial freedom is to be creative, not competitive. Once you switch to a creative mindset, all ideas will flow to you effortlessly and you will be making more money that you could possibly imagine.
I would even go further than the title and say, "The truth shall set you free AND will give you financial freedom!"
I don't mean "financial freedom" in the sense of "being free from having to work" but "being free of financial concerns so you can choose the Work you want to do, even if you have to pay for it."
Remember, "Work" is what your life is all about (and your life is about something far bigger than just a "career" or "business"). The founder of eBay, for instance, became extraordinarily rich and decided that he would use his money and connections to create social-cause movies in Hollywood. Same with Bill Gates, who is stepping down from Microsoft to head the Bill and Melinda Gates Foundation to help fight povery and disease in the world.
You're probably thinking, "Peter, this is very inspiring, but can we get back to how I can become rich?"
Good. I like your focus. :-)
The statement "the truth shall set you free" can be illustrated through this thought experiment:
"If a genie could, in the next 60 minutes, make 1,000,000 people aware of the product you are offering, how many of them would buy from you? And how much would you charge?"
This "truth" experiment will instantly reveal to you many things, such as your readiness to become wealthy, how much money you can make per hour, etc.
So supposed that you have a product which you sell for $50, and people can download it via Payloadz.com. That is, they pay by credit card or Paypal and can instantly download your product. (You make money while sleeping).
How many people, out of 1,000,000, would download your product?
Suppose 50,000 people do (that's 5%). So your revenues would be 50,000 X $50, or $2,500,000.
Although you offer a no-questions-asked, money-back guarantee, no one asks for a refund because, remember, this is a "truth" experiment: everything you promised about the product is absolutely true, so prior to buying your $50 product, people know EXACTLY what it is that they're getting. Some might estimate that the value is worth $300, others might estimate it at $100. As long as people see that the value TO THEM is greater than $50, they will accept to buy your $50 product.
(Note: Memorize for life the previous statement if you wish, for it is absolutely the key to wealth in this life. In other words, you must provide more "use" value than you are asking for in cash value. Imagine, for instance, a fur manufacturer offering a $1,000 fur coat to someone living in... the Sahara desert! The "use" value is zero, therefore even the best salesperson cannot possibly sell the fur coat for any amount of cash! Of course, the "trade" value is something different altogether, and I will write more about "use" vs "trade"value later if someone sends me a reminder email about it).
So we can see that with a genie's help, you can transcend time/space/mind and make, in 60 minutes, $2,500,000.
Let's push this experiment further. Since you offer a money-back guarantee (because nothing is more important to you than customer satisfaction), you allow customers to click on ONE single button on your website which says "Refund" and they immediately get their money back into their Paypal account or credit card system.
So you have 50,000 people purchasing your $50 product as in the first case, but this time, 50,000 ask for a refund. Something is wrong. What happens -- and remember, this is a "truth" experiment -- is that the value your customers received is NOT what you promised. Therefore, it totally makes sense that they asked for a refund.
This thought experiment shows quite clearly why and how the "truth" can set you free financially. In other words, if you create a good product whose "use" value is greater than the "cash" value you ask for, you can become phenomenally rich.
It doesn't mean you can make $2,500,000 in 60 minutes. This is what you would make in a universe OUTSIDE of time and space. But it does mean that you can make $2,500,000 over the course of several years.
For example, it might take 5 years, in which case you would be making on average $500,000 per year, which is not bad! :-)
Notice how you feel as I throw around those numbers ($2,500,000, $500,000, etc.). You haven't had the experience of "dealing" with such numbers so they feel a little uncomfortable to you. You might even think, "Yeah, Peter, that's nice, very nice. But let's get serious, here. Who am I to believe I can make that kind of money?"
Well, who was Bill Gates before he had the idea of riding on IBM's market clout to create DOS as a standard operating system? Who was Warren Buffett before he learned from Benjamin Graham or from his partner Charlie Munger? Who was Jeff Bezos before he created Amazon.com? And who was Ray Kroc before he created a system that became MacDonald's?
They were nobodies. Yet, a single idea changed their destiny.
Lesson: Don't focus on who you are right now. Focus on finding ideas that will make you a fortune.
Those ideas are everywhere. You just have to be careful not to close your mind to them. Those ideas are, to me, as visible and tangible as the furniture I see around me.
And the best part is, once you get an idea and begin to think about it, enjoy holding in your mind, view it from different angles, then something magical happens: other ideas like it will come to your mind quite effortlessly! Before long, your mind is becoming a wild party of outrageous wealth ideas and all those ideas are dancing like mad in your little head!
Your task is to crash your own party and spot the sexiest idea at that party. Of course, a sexy idea is like a sexy woman: she will be attracted (consciously or not) to the most confident male in the room. She will go home with him.
Your mission is to spot the sexiest idea and then "go home" with it. This won't be too hard, because as you vibrate with the supreme confidence of a super duper alpha male, the sexiest idea (like a woman) will unconsciously obey your every command. "Do you like this party? I own this place." The drop-dead gorgeous and totally sexy idea/woman: "Oh, really?! (she's very impressed). This would be the exactly right time to call your chauffeur and whisper "Now", so he will bring the limosine in front of the house right in time as you and your sexy lady are walking out the door.
You might have heard of the expression, "He acts like he owns the place." It would be more accurate to say, "He owns the place, that's why he acts like that."
In other words, if you truly owned your mind, you would be super confident too. Most people, of course, are so "open-minded" that they invite trash and junk information into it every day (TV, ads, gossip, magazines, etc.). Think of your mind as a Presidential Palace, and place guards everywhere! Once you thus protect your mind, you will begin to increase your confidence and personal power.
Often, it takes meditation to "get rid" of all the ideas that you do not want in your mind/spirit. These ideas or thoughts might have been put there by events or people or encounters in your past. These events or thoughts might be SEVERELY debilitating and might constantly weaken your self-confidence. However, realize this: you are ALWAYS the master of the house and can get rid of any idea, thought, emotion, etc. that you do not want. As you order a guard to show an unwanted thought the way out, you will find it easier and easier to show other unwanted thoughts the way out, until only You remain in your sacred temple.
I know this sounds a little bit crazy because it borders on the mystical, but try it for yourself and see how it feels to "clean up" your mind. Your mind is the only thing you truly possess in this life. Yet many people give up control of their own minds and then try to hire coaches or read books or take actions in order to "recover" ownership of their minds, yet it doesn't work that way. Mental ownership comes from within, not from anything external.
Ross Perot, the self-made billionaire, wrote: "It takes just one idea to live like a king for the rest of your life." Write to me at peter@careerknowledge.net if you want to know what Perot's idea was.
Once you have a sexy idea, develop a product from it and use the "truth" experiment I described above to see how much money you could make. You either will make A LOT of money or VERY LITTLE money.
How do you know whether a product will succeed? Customer satisfaction. If you offer it to 10 people, and all of them are happy with it, then you should offer the SAME product to 10 million people. Why make $500 when you can make $500,000,000?
I can predict your question: "How will I reach all those people?" My clever answer: you can reach them because they all live on planet Earth. These people do not live in distant, unknown galaxies! My more sober answer: hire affiliates and pay them 30% or 40% of sales. Today, everybody is connected. But not everybody has a product to offer. If you have product to offer, you are way ahead of most people (who are not product-oriented but job-oriented).
Why would you give them 30% in commission? Because 1. you have better things to do, such as improving your product all the time so as to increase the use value, hence the price hence the profit margin, 2. you can become extremely rich if you empower others to become rich too.
Allowing others the "plug and play" ability to join your wealth creation system, will only make you richer faster. There are only two master principles to get rich: create use value that is greater than the cash value you ask for it, and multiply ways through which your use value can reach people. One way is to recruit affiliates.
These two concepts are captured by the equation R = MV, which every CEO understands and masters. Write to me at peter@careerknowledge.net to request the details.
There are other reasons to recruit sales and marketing affiliates, such as: Others are more connected than you. They can serve as quality control inspectors and help you improve your product. They can help you adapt your product to their market. They can help you recruit more affiliates, or increase the rate at which you recruit affiliates through the perpetual finetuning of your affiliate pipelining.
In conclusion, the "truth" experiment I described above can help you figure out pretty quickly whether you are ready to become financially free. It's quite simple, really: Just focus on creating a product that people find useful. If the "use" value is $5, then charge $2. If the use value is $200, then charge $30. You get the idea.
Don't try to market or sell a product that has no "use" value. There's a lot of get-rich-quick schemes on the Internet where the only "product" is a fraudulous marketing system. If they had a REAL product, they would just allow you to download it for free for evaluation purposes, or they would allow you to buy the product with a no-questions-asked, money-back guarantee.
This post is one of the best 10 posts I ever wrote on this blog (out of 705) in the last two years so if you like it, please forward it to your loved ones by clicking the "Email to a friend" button below. You will benefit by being able to discuss it with them, and they wil benefit too. Equally important, by forwarding this email, you adopt the critical abundance mindset that says that there is infinite abundance in the universe, and that the key to financial freedom is to be creative, not competitive. Once you switch to a creative mindset, all ideas will flow to you effortlessly and you will be making more money that you could possibly imagine.
posted by Super Peter at 8:54 AM
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