Friday, July 27, 2007

Stop surfing, start serving

1. To make money from the Internet, one has to serve others.
2. Unfortunately, most people use the Internet to surf, not serve.
3. Therefore, most people fail to capitalize on the greatest wealth creation opportunity of our times.

When you look at Yahoo!, eBay, Hotmail, Skype, Amazon, Googgle, Youtube, etc. you realize quickly that these folks have found a way to use the Internet to SERVE people. Millions of people.

The founders of Yahoo! in fact have asked themselves a million-dollar (billion-dollar, rather) question: "How can we constructively alter the daily lives of millions of people?"

In that single question, you will find enormous business wisdom for the Internet age.

Applied to a single individual such as yourself, that question might be: "How can I constructively alter the daily lives of millions of people?"

One simple way is to share what you know. You can create a "slidecast", that is, a slideshow with voiceover, at Slideshare.net.

Think of a slidecast as a mini-seminar where you "teach" what you know.

Some people might say, "Well, I don't know enough to teach."

No problem. Then start reading books. Non-fiction, that is.

But chances are, you have ALREADY read many non-fiction books. All you have to do is review those books and start summarizing them into a neat 10-slide PowerPoint presentation which you then upload on Slideshare.net.

The more you summarize books, the more you MASTER their knowledge content.

Most people merely "read" books, then proudly display them on their bookshelf. That is not the profitable way to leverage knowledge.

The profitable way is to read a book, then review it, then summarize it, then share it and teach it and become an EXPERT on it.

Every book is like a little pond or lake. Merely reading it is like tipping your toes into the water, then walking away. I recommend something more profitable: plunge into the lake and start "swimming" in the knowledge environment created by the author. Reverse engineer his brain and acquire his mental reflexes and intellectual sensitivities.

Only after you've done that, will you realize that "knowledge is power."

Just "reading" a book without thoroughly processing it (through summarizing, taking notes, drawing diagrams and mind maps, discussing it, analyzing the key points, etc.) is like putting food into your mouth, and then spitting it out!

A book can only feed your mind and make it more powerful IF and only IF you thoroughly digest and assimilate its content, through conscious and strategic processing of its content.