Tuesday, July 24, 2007

"Talk" vs "'Work" Internet technologies

If India has been successful in leveraging the Internet to get jobs in other countries, it's because they have understood something that few people have understood: the Internet can be used as a "talk" medium or as a "work" environment.

The key to getting rich in the Internet era is to learn to use the Web as a "work" tool, not only as a "talk" tool.

Sure, talking is important when building a new relationship, whether it's for career purposes or business purposes. But eventually, somebody has to get down to the "work" part, where value is created. Indeed, if no value is created, no money will come.

Millions of bloggers have failed to realize that important point: they talk and talk and talk (or write, rather). But there is no value created. Most bloggers eventually give up after a dozen posts.

Those who make money actually use blogging as a way to work. www.mayitpleasethecourt.com, www.mobiletracker.net and www.stevepavlina.com are just a few examples.

I would even go further: the Work/Talk ratio in your life is a good indication of how fast you will become rich (or how difficult it will be for you to become rich).

For instance, if you work (i.e. create value) 35 hours a week, then that's how fast you will build wealth.

The key is to turn your "talk" time into "work" time, and the best way is to hang around or talk to people who can teach you valuable skills or attitudes or insights.

This is not easy because we live in a consumerist culture, where the default activity is to "consume" information, goods, services, etc. We are culturally condictioned to be passive consumers: kids sit obediently at school consuming whatever the teacher is providing; people go home from work and sit quietly on the couch consuming whatever is on TV; even people at work sit at their cubicle and consume whatever appears in their email inbox.

So there will be challenges to a person who's trying to move from a by-default mindset of consumerism to a by-design mindset of producerism.

Producerism is a new word I coined to refer to the reflex or philosophy of trying to create as much value as possible, as often as possible, for as many people as possible, with as much enjoyment as possible, using as much of what already exists as possible, leveraging as many of one's talents and skills and natural strengths as possible, as soon as possible and as surely as possible.

This is not hard when you consider the fact, as Einstein said, that most people only use 5 % of their available intellectual faculties.

Concretely, this means that if you're currently making $50,000, you could making 20 times that amount.

The key is to switch from a "talk" mentality (which is, alas, all too common in our "cell phone" culture where people talk and talk and talk without creating any value) to a "work" mentality.