Monday, December 18, 2006

The AVERAGE career vs the LEVERAGE career

In the old economy (pre-Internet), to have an average career was okay. Everybody was pretty much average. It was the mass society, the mass economy.

Today, with the Internet and micro-payment mechanisms (like Payloadz), to have an "average" career is not good enough. The challenge for increasingly more and more people will be to transition to a "leverage" career.

Leverage means using a system, and S.Y.S.T.E.M. means Save Your Self Time, Energy and Money.

Linkedin is one way to leverage the Internet in your favor. But it's not easy, which is why I created www.linkedinusermanual.blogspot.com

Another way to leverage your (hard-earned) expertise and experience, is to create and maintain a blog. Ideally, your blog should contain a piece of code from Feedblitz so readers can subscribe to it. (It's free to create an account at Feedblitz.)

Since a career is basically a body of expert and practical knowledge, it means that if nobody subscribes to your blog, that might be an indication that your career is not focused enough to generate the kind of expertise or specialized knowhow that is useful.

This brings us back to the difference between an average career and a leverage career.

A leverage career is based on unique, specialized, and highly valuable knowledge. If your career does not contain unique, specialized or highly valuable knowledge, then your career competitors will gain ground in the knowledge-based economy while you lose ground.

You might still have a job, but you won't have the bargaining power (vis-a-vis your employer or clients) that comes from having unique, specialized and highly valuable knowledge.

Fortunately, developing specialized knowledge is not very difficult, given the huge amount of information available today. However, it takes commitment and discipline, which most people lack.

It's not that people are lazy or not committed to developing specialized knowledge; it's just that people tend to learn a little bit about everything, instead of focusing their energy on becoming the BEST at one thing or in one field.