Tuesday, September 05, 2006

Web media empowers people like you and me

From the James Bond movie Tomorrow Never Dies (1997):

(Media baron) Elliot Carver: Good morning, my golden retrievers. What kind of havoc shall the Carver Media Group create in the world today? News?

Newsman: Floods in Pakistan, riots in Paris, and a plane crash in California.

Elliot Carver: Outstanding!

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Tomorrow may never die, but mass media does. Today, an ordinary person can "own" a daily, a radio station AND a television station. He/she can broadcast to the world whatever he/she wants.

A "television station" like YouTube, developed at a cost of US$11.5M, can be used free of charge by anyone to upload a video (and, in fact, an unlimited number of videos).

Odeo is the radio station, and Blogger is the daily newspaper that anyone can publish.

I've been using Blogger for a long time, and have adopted Odeo and YouTube only recently. Their combined power is just awesome! I highly recommend to knowledge professionals that they start using it in order to get familiar with how they work and how they can tilt -- dramatically -- the playing field to one's favor, either in one's career or business.