Instruction, not information

5:00

The Internet is getting more and more powerful. By extension, it is giving people (ordinary folks like you and me) more and more power.

But will we make good money from it?

I think it depends on whether we focus on INFORMATION or INSTRUCTION.

For instance, if we think of the Internet as an information medium, then we might not make a lot of money. Information is no longer power.

But if we think of the Internet as an instruction medium (a sort of global blackboard through we can teach stuff to other people), then we might make some money.

Knowledge is power, so when you transfer knowledge (power) to people, they are more willing to pay for it.

Free services like YouTube allow smart people to share their knowledge to a potentially limitless audience.

Limitless audience! That's the key to wealth, methinks!

The challenge, of course, is: How do you package your valuable knowledge, experience, expertise, etc. into a 10-minute YouTube clip that people will want to watch and possibly pay for?

(Note: some YouTube video clips you create can be public, whereas others can be private -- i.e. only people you email will have the secret URL enabling them to view your video clip).