Thursday, June 29, 2006

How to monetize your mind

Knowledge may be power, but mind is money.

The more you apply your mind to a problem or problems, the more money you make.

You can either apply your expert mind to:
  1. a common, relatively minor problem experienced by a lot of people ($$$)
  2. a big problem experienced by a few people ($$$)
  3. a big problem experienced by a lot of people ($$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$)

As you can see, #3 is where big bucks are made.

But how do you monetize your mind?

Simple: look for problems.

I know it sounds crazy that I'm advising you to go out there and look for problems. But that's really the way to make money.

There are two kinds of problems:

  1. Personal problems
  2. Economic problems

Personal problems are the problems in your life that you solve, but solving them doesn't make you any richer.

Economic problems are problems that other people experience in life. If you can solve their problems, they will pay you and you will become richer.

Of course, to find out about their problems, you have to become a good listener. Most people are not, which is why they are not even close to becoming rich.

The best way to monetize your mind is to list EVERYTHING that you know on a blog, then ask your friends, family, coworkers, contacts, etc. to ask you questions they may have regarding the topics on which you are an expert.

Okay, here's the secret:

Wait, before I tell you, you have to promise to forward this blog to at least 3 friends! Hey, no free lunches! :-)

Now that we have an agreement between gentlemen (or gentleman and lady) that you will forward this blog to at last three friends, I am ready to reveal the secret:

CLOSE & CLONE

In other words, pay attention to WHO asks you questions about what you know. Then, try to to close a deal with THAT person. Your knowledge is valuable, so it makes sense for you to charge people for it.

Once a person accepts to pay you in order to receive your knowledge or benefit from your expertise (in a consulting or teaching capacity), then you are ready to CLONE that customer.

Cloning means finding other people who have characteristics similar to those of your first customer.

The above is the secret to monetizing your mind.

There are many, many professionals who are experts at what they do, and they get paid well for doing a job. However, they are leaving a lot of money on the table because they don't go out there and look for a customer who can benefit from their knowledge / expertise.

The amazing thing is that once you find a customer, it becomes easier to find a second customer because you have a basic idea of who it is that would likely value your knowledge.

Why have only one employer when you can have 500 customers via the Web?

The secret, once again, is to CLOSE then CLONE.