Total viral, totally free

Here's a sentence worth memorizing for as long as you live (or as long as you care about creating wealth for you and your family):

Totally viral marketing & zero content cost

"Viral marketing" is like word-of-mouth referral, except that it's driven by a powerful force: self-interest.

"Zero content cost" means you get other people to create the bulk of the value that you then offer to your customers.

Some classic examples of people who made their fortune this way are: Yahoo!, Netscape, Hotmail, Skype, etc.

In the next posting, we'll explore the details.