Talent first, then mathematical leverage
"You have to have a certain amount of talent. After that, it's all mathematical leverage."
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Having a job doesn't necessarily mean you have a talent, and having a talent doesn't necessarily mean you will get a job.
People who have a job but no particular talent, are "protected" by the bureaucracy; their weaknesses are hidden in a shroud of office politics, ambiguous job description and unclear performance criteria. As long as they have a job, they may think their economic future is secure; but that is only an illusion.
On the other hand, people who have talent but no job, suffer from a different plight: they are unable to "show off" their talent to potential employers or clients. Often, this is due to a lack of marketing or sales knowledge. Also, shyness and lack of assertiveness or self-confidence are also causes.
So while people-with-no-talent should be discreet and keep doing their job every day without drawing too much attention to themselves, and without taking too many risks to upset corporate culture or antagonize corporate managers, people-with-talent should have the opposite strategy:
THEY SHOULD BE AGGRESSIVE AND BE "OUT THERE" AND SELL THEIR SOLUTIONS CONTINUALLY TO ANYONE WHO HAS A NEED FOR THEIR TALENT AND WHO HAS A BUDGET TO FULFILL THAT NEED.
Fortunately, this is not as hard as most people think. All you need to have is a bit of talent. After that, mathematics takes care of the rest.
How does it work?
#2 is about being efficient at delivering value.
At the beginning, #2 will involve some strategic thinking: who do you target? what is your main message to them? how will you reach them, via which media, when and where? etc.
But after a while, #2 will become regular, ongoing operations to compoundedly unleash the power of mathematical leverage (via viral marketing, for instance, or other hypermarketing techniques like P2P file-sharing).
It is, however, #1 that is the main challenge for most people. If you can create quality content or "something of value" then you are that much closer to FINANCIAL INDEPENDENCE.
Think of all the people who sit at home and just write and write and write a high-traffic blog, and make $200 per day on Google's AdSense. (Some make even more money).
It sound almost too good to be true, but it is true: these folks spend their entire time doing something they love (write about their favorite topics) and their bank account, via Google, keeps growing and growing!!
The success secret is that talent is not enough. To become wealthy, you have to understand the power of "Talent X Technology."
---
Having a job doesn't necessarily mean you have a talent, and having a talent doesn't necessarily mean you will get a job.
People who have a job but no particular talent, are "protected" by the bureaucracy; their weaknesses are hidden in a shroud of office politics, ambiguous job description and unclear performance criteria. As long as they have a job, they may think their economic future is secure; but that is only an illusion.
On the other hand, people who have talent but no job, suffer from a different plight: they are unable to "show off" their talent to potential employers or clients. Often, this is due to a lack of marketing or sales knowledge. Also, shyness and lack of assertiveness or self-confidence are also causes.
So while people-with-no-talent should be discreet and keep doing their job every day without drawing too much attention to themselves, and without taking too many risks to upset corporate culture or antagonize corporate managers, people-with-talent should have the opposite strategy:
THEY SHOULD BE AGGRESSIVE AND BE "OUT THERE" AND SELL THEIR SOLUTIONS CONTINUALLY TO ANYONE WHO HAS A NEED FOR THEIR TALENT AND WHO HAS A BUDGET TO FULFILL THAT NEED.
Fortunately, this is not as hard as most people think. All you need to have is a bit of talent. After that, mathematics takes care of the rest.
How does it work?
- Use your talent to create something of value. Ideally, it should be something you can easily package into a document (CD, file, DVD, website, blog, book, etc.) or into a live conversation.
- Identify and reach, via various media, all the people who could use your "something of value."
#2 is about being efficient at delivering value.
At the beginning, #2 will involve some strategic thinking: who do you target? what is your main message to them? how will you reach them, via which media, when and where? etc.
But after a while, #2 will become regular, ongoing operations to compoundedly unleash the power of mathematical leverage (via viral marketing, for instance, or other hypermarketing techniques like P2P file-sharing).
It is, however, #1 that is the main challenge for most people. If you can create quality content or "something of value" then you are that much closer to FINANCIAL INDEPENDENCE.
Think of all the people who sit at home and just write and write and write a high-traffic blog, and make $200 per day on Google's AdSense. (Some make even more money).
It sound almost too good to be true, but it is true: these folks spend their entire time doing something they love (write about their favorite topics) and their bank account, via Google, keeps growing and growing!!
The success secret is that talent is not enough. To become wealthy, you have to understand the power of "Talent X Technology."
posted by Super Peter at 11:30 AM
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