Saturday, June 24, 2006

265. Weapon of Mass Instruction

Anyone who controls a "weapon" of mass instruction, controls a means of massive wealth creation.

Mass instruction -- where you teach hundreds, perhaps even thousands of people -- is made possible today by Internet technologies such as RSS (real simple syndication). RSS is simply a free service that allows subscribers to receive your blog postings right in their email inbox.

A blog, for instance, can be a "weapon of mass instruction." I say "weapon" because you can use it to empower yourself in the job market or to grow your business. The key to success is write content that your potential clients or employers will appreciate.

How do you know they appreciate? Simple: create a Subscribe button and see how many people accept to give you their (holy) email address.

Of course, not just anybody can create a blog one day and be able to upload valuable content immediately. There is a learning period where you will have to work hard to create quality content (don't forget: subscribers are one click away from canceling their subscription to your blog).

The success secret is to start a blog TODAY. Do not wait.

The magical thing is that once you start writing a blog, you will notice things and people in your life that will drive you to write more and more on your blog.

Once your blog becomes a "weapon of mass instruction," that is, a tool that allows you to teach hundreds of peoplr about what you do best, the money will come naturally to you in the form of contracts, job opportunities, consulting engagements, etc.