The key to wealth is to STOP being productive
No, folks, it's not a typo.
I really mean it: The key to wealth is to STOP being productive.
I call it the Art of Being Profitably Lazy.
With Facebook and Linkedin, this art is being democratized and becoming accessible to the masses.
Before I explain to you what I mean, let me ask you this question: "What do most people see when they look at the Niagara Falls?"
Answer: The Niagara Falls.
That is, they see an average of four million cubic feet of water fall at high speed. It's the most powerful waterfall in North America.
My point is that only a hydroelectric engineer looking at the Niagara Falls would see the economic potential of the waterfall.
This is because engineers understand how energy can be converted from one form to another. In this case, the kinetic movement of water downward could be captured and converted into mechanical, and then electric energy, which can be sold and delivered in a highly controlled manner.
Society is like the Niagara Falls, except that there are many forces in society, and they are often invisible and silent. So it's not that easy to detect those forces, let alone leverage them.
Yet, a trained business mind can SEE those forces everywhere and all the time. This enables the trained business person to leverage such powerful societal forces, and convert them into capital, which then produces value, which is converted into cash.
Unfortunately, the majority of mankind is NOT encouraged nor trained to detect, see and leverage those powerful forces in society. This is why most people are "forced" to be productive -- whether they are employees, free agents, small business entrepreneurs, etc.
The enlightened entrepreneur is rather lazy physically but very alert mentally. He (or she) can detect forces around him and guide those forces for productive purposes.
Although I agree with the old saying that "an idle man (without vision) is the devil's workshop," I would submit that an idle man with a vision can be an angel's studio.
In other words, the first step on the path toward wealth, is to STOP WHATEVER IT IS THAT YOU ARE DOING. (Unless, of course, you are making millions of dollars from it).
In other words, stop trying to be (personally) productive. Rather, try to see the ecosystem of which you are a part, and try to see the forces around you. Look at the trends, study what is happening in society, seek opportunities and threats (a threat for a group of people, could become an opportunity for you if you have a solution that would neutralize that threat).
Most importantly, learn to make people respond to you. This is really the key behind all great Internet marketing success. Often, Internet marketers are former copywriters who simply use the Internet to dramatically magnify their reach and influence.
Basically, they put an offer on the table (or on a Web page, rather). Then, they wait for the response from the target market. A response rate of 1% or 2% is good, 5% is very good.
Also, they try different offers and tinker with all the components of their Internet marketing until they reach the highest response rate.
By the way, that is precisely what I will do for www.etalentelle.com.
I will share with you the secret business plan behind eTalentelle in a future post.
My point is that to get wealthy, you have to stop trying to be productive personally, and create tools for OTHER PEOPLE to be productive.
Here's a metaphor to drive my point home: Imagine that as an employee or free agent or small biz entrepreneur, you are in charge of baking a cake. This is what you are paid to do.
Eventually, you want more things in life, which cost more money. So you try to increase your productivity. Instead of baking ONE cake per hour, you try to bake TWO in the same hour. And so on and so forth.
Yet, this approach leads not to wealth.
To become wealthy, you have to remove yourself (your physical person) out of the value creation equation. And you have to inject ideas into your wealth building approach or formula.
$1 , 2 3 4 , 5 6 7 . 8 9
The above is what I call the Million-Dollar Secret Leverage Code.
To become wealthy, you have to work on the numbers on the left (1, 2, 3), not the numbers on the right.
And the numbers on the left can only be increased by clever leverage. Ideas, either from yourself or swiped from others, are the seeds of leverage.
Henry Ford, for example, copied the idea of an assembly line from the meat-packing industry. It enabled him to create car manufacturing plants that churned out a great number of T models, the original Ford car.
In other words, to become wealthy, stop being productive and start being INNOVATIVE.
Self-made billionaire Ross Perot put it this way: "It just takes a single idea to live like a king for the rest of your life."
He didn't mean a "product idea" or a "service idea." He meant an idea that is so revolutionary that it would give you TREMENDOUS POWER AND LEVERAGE.
Frank, the new CEO of Melaleuca in 1985, had one such idea: he created Marketing Executives at the company, in order to greatly motivate his marketing people to sell the product.
Jimmy Wales also had a great, high-leverage idea when he launched Wikipedia.
So did Steve and Chad, when they built Youtube.
The success secret here is that you've got to have an idea and and grow it and PUSH IT till it becomes a crazy and absolutely ridiculous idea!
Only then will it have a chance of giving you GREAT POWER AND LEVERAGE.
The Internet is truly the GREATEST ECONOMIC LIBERATOR OF MANKIND.
Let's get back to our baking example.
Rather than try to bake more cakes, it's much better if you capture your recipe on paper and SELL that recipe to millions of people through the Internet.
Better yet, give away that recipe for FREE in order to build a database of fans of your recipes, and then sell them future recipes that you develop.
In short, here's the secret to wealth: Stop being productive, and start capturing on paper or in a digital document the METHOD by which you produce a desired outcome. In other words, sell your productivity method. Sell your value-creation recipe. Sell any process or formula that you personally use to create desired outcomes.
But whatever you do, stop selling your personal time and your labor! Stop exchanging your life for dollars!
There is a much more intelligent way to generate an income (or multiple streams of income, for that matter!).
Revise your assumptions and beliefs about "work" and "value" and "money" and choose the easy, effortless path to wealth.
Learn to be "lazy profitably."
Learn to have ideas, lots of ideas, every day. Learn to discuss ideas, and evaluate them rigorously.
And before you know it, you will begin to see money everywhere around you. You will see the "money code" everywhere you go.
I really mean it: The key to wealth is to STOP being productive.
I call it the Art of Being Profitably Lazy.
With Facebook and Linkedin, this art is being democratized and becoming accessible to the masses.
Before I explain to you what I mean, let me ask you this question: "What do most people see when they look at the Niagara Falls?"
Answer: The Niagara Falls.
That is, they see an average of four million cubic feet of water fall at high speed. It's the most powerful waterfall in North America.
My point is that only a hydroelectric engineer looking at the Niagara Falls would see the economic potential of the waterfall.
This is because engineers understand how energy can be converted from one form to another. In this case, the kinetic movement of water downward could be captured and converted into mechanical, and then electric energy, which can be sold and delivered in a highly controlled manner.
Society is like the Niagara Falls, except that there are many forces in society, and they are often invisible and silent. So it's not that easy to detect those forces, let alone leverage them.
Yet, a trained business mind can SEE those forces everywhere and all the time. This enables the trained business person to leverage such powerful societal forces, and convert them into capital, which then produces value, which is converted into cash.
Unfortunately, the majority of mankind is NOT encouraged nor trained to detect, see and leverage those powerful forces in society. This is why most people are "forced" to be productive -- whether they are employees, free agents, small business entrepreneurs, etc.
The enlightened entrepreneur is rather lazy physically but very alert mentally. He (or she) can detect forces around him and guide those forces for productive purposes.
Although I agree with the old saying that "an idle man (without vision) is the devil's workshop," I would submit that an idle man with a vision can be an angel's studio.
In other words, the first step on the path toward wealth, is to STOP WHATEVER IT IS THAT YOU ARE DOING. (Unless, of course, you are making millions of dollars from it).
In other words, stop trying to be (personally) productive. Rather, try to see the ecosystem of which you are a part, and try to see the forces around you. Look at the trends, study what is happening in society, seek opportunities and threats (a threat for a group of people, could become an opportunity for you if you have a solution that would neutralize that threat).
Most importantly, learn to make people respond to you. This is really the key behind all great Internet marketing success. Often, Internet marketers are former copywriters who simply use the Internet to dramatically magnify their reach and influence.
Basically, they put an offer on the table (or on a Web page, rather). Then, they wait for the response from the target market. A response rate of 1% or 2% is good, 5% is very good.
Also, they try different offers and tinker with all the components of their Internet marketing until they reach the highest response rate.
By the way, that is precisely what I will do for www.etalentelle.com.
I will share with you the secret business plan behind eTalentelle in a future post.
My point is that to get wealthy, you have to stop trying to be productive personally, and create tools for OTHER PEOPLE to be productive.
Here's a metaphor to drive my point home: Imagine that as an employee or free agent or small biz entrepreneur, you are in charge of baking a cake. This is what you are paid to do.
Eventually, you want more things in life, which cost more money. So you try to increase your productivity. Instead of baking ONE cake per hour, you try to bake TWO in the same hour. And so on and so forth.
Yet, this approach leads not to wealth.
To become wealthy, you have to remove yourself (your physical person) out of the value creation equation. And you have to inject ideas into your wealth building approach or formula.
$1 , 2 3 4 , 5 6 7 . 8 9
The above is what I call the Million-Dollar Secret Leverage Code.
To become wealthy, you have to work on the numbers on the left (1, 2, 3), not the numbers on the right.
And the numbers on the left can only be increased by clever leverage. Ideas, either from yourself or swiped from others, are the seeds of leverage.
Henry Ford, for example, copied the idea of an assembly line from the meat-packing industry. It enabled him to create car manufacturing plants that churned out a great number of T models, the original Ford car.
In other words, to become wealthy, stop being productive and start being INNOVATIVE.
Self-made billionaire Ross Perot put it this way: "It just takes a single idea to live like a king for the rest of your life."
He didn't mean a "product idea" or a "service idea." He meant an idea that is so revolutionary that it would give you TREMENDOUS POWER AND LEVERAGE.
Frank, the new CEO of Melaleuca in 1985, had one such idea: he created Marketing Executives at the company, in order to greatly motivate his marketing people to sell the product.
Jimmy Wales also had a great, high-leverage idea when he launched Wikipedia.
So did Steve and Chad, when they built Youtube.
The success secret here is that you've got to have an idea and and grow it and PUSH IT till it becomes a crazy and absolutely ridiculous idea!
Only then will it have a chance of giving you GREAT POWER AND LEVERAGE.
The Internet is truly the GREATEST ECONOMIC LIBERATOR OF MANKIND.
Let's get back to our baking example.
Rather than try to bake more cakes, it's much better if you capture your recipe on paper and SELL that recipe to millions of people through the Internet.
Better yet, give away that recipe for FREE in order to build a database of fans of your recipes, and then sell them future recipes that you develop.
In short, here's the secret to wealth: Stop being productive, and start capturing on paper or in a digital document the METHOD by which you produce a desired outcome. In other words, sell your productivity method. Sell your value-creation recipe. Sell any process or formula that you personally use to create desired outcomes.
But whatever you do, stop selling your personal time and your labor! Stop exchanging your life for dollars!
There is a much more intelligent way to generate an income (or multiple streams of income, for that matter!).
Revise your assumptions and beliefs about "work" and "value" and "money" and choose the easy, effortless path to wealth.
Learn to be "lazy profitably."
Learn to have ideas, lots of ideas, every day. Learn to discuss ideas, and evaluate them rigorously.
And before you know it, you will begin to see money everywhere around you. You will see the "money code" everywhere you go.
posted by Super Peter at 9:13 PM
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