Saturday, September 20, 2008

Wealth comes from programming, not doing

If you are a programmer, like Bill Gates, then you have a slight advantage when it comes to building a financial fortune.

That's because you naturally understand that programming is superior to execution.

By the way, this is what I don't understand about management authors, including Jack Welch and Larry Bossidy and Ram Charan, who talk of the critical importance of "execution."

In business as in war, execution should be automatic. What ensures victory is the programmed plan on paper.

Yet, so few authors talk about the critical importance of programming, with the exception of James Martin in his book Cybercorp, and Larry Smith in his book At Internet Speed.

Programming is, indeed, superior to execution, as illustrated by the massive wealth built by entrepreneurs such as Jerry Yang (Yahoo), Steve and Chad (Youtube), Marc Andreesson (Netscape), Jeff Bezos (Amazon), and many more.

More and more, we'll see businesses being created in cyberspace literally at the speed of light (or electrons, rather).

And in cyberspace, business battles happen SO FAST that to talk of "execution" is to trap oneself in a time-space paradigm that is no longer valid.

On the Internet, time and space are instantly conquered. It is only the mind of one entrepreneur against the mind of another. And winner takes all.

To be more specific, it is the strategic business design of one entrepreneur against that of another.

In short, MyBusiness.exe will be competing against YourBusiness.exe.

Most small-time entrepreneurs have a company called "MyBusiness.doc." It's like a Word document. It does NOT execute. Just a bunch of words, perhaps some pictures.

Same with careers. The key to automatic wealth creation, is to convert MyCareer.doc into MyCareer.exe.

Take a look at the 25 million users of Linkedin, for instance. They do stuff like write to others or answer a question on Linkedin Answers, so people naturally visit their profile.

And what do they see? An unremarkable, quasi-bureaucratic description of the person. There is no call to action. So the reader just browses over the unremarkable words written, then moves on to something else.

That, to me, constitutes a huge BUG in the program called MyCareer.exe!

Of course, Linkedin users don't put much effort or strategic thought into their Linkedin profile or their Linkedin strategy for one simple reason: they have a full-time day job. And most feel relatively secure about it.

But the key to winning massive wealth in the age of the Internet is to imagine that you do NOT have a regular, physical job. Imagine that you had to rely on email, blogs and Linkedin to generate revenues. What would you do?

Ideally, you would strive to program the Internet to work for you.

If you succeed in programming the Internet, you would be able to also program people's "behavior" so that you both win.

I'll write more about this.