Tuesday, April 29, 2008

How a young graduate could make $100 per hour

I wrote previously that "to achieve financial FREEdom, focus on giving away valuable stuff for FREE to as many people as possible."

Here's an example that would work even for a young person who's 23 years old. Let's call her Jennifer.

Suppose Jennifer received from a consulting firm a highly valuable report written for HR directors at large corporations. This could be a special report on "How to attract and retain talents in the New Economy" or it could be "How to maximize a company's Employee Value Proposition so as to attract and retain talented professionals."

All she would have to do is email, every day, an invitation to hundreds of companies listed on Monster.com in order to get them to register and download the FREE report.

Why Monster.com? Obviously, a company that advertises a job vacancy on that site has LOST an employee and wants to replace that employee as soon as possible. This means the company could benefit from a report about how to attract and especially retain talented employees.

Out of 500 invitations every week, it's reasonable to predict that 50 HR directors will register in order to instantly download the FREE report. They have nothing to lose, and they're not committing to anything.

So Jennifer gets 50 marketing "options" per week, which means 2,500 options per year.

She could sell those options (also called "leads") to the consulting firm that gave her the free report as well as the permission to set up an email campaign targeting employers on Monster.com.

For instance, she could sell each option for $10, which means revenues for her of $500 per week.

Assuming that it takes her 5 hours to email an invitation to 500 employers, then it means she's making $100 per hour.

So what's happening here?

Jennifer got the report for free from the consulting firm, and she's giving it away for free to employers. Yet, she's making $500 per week!

Can you begin to see how the Internet can work magically for you to create income even when you have no product to sell and you're working from home?

No wonder futurist James Canton predicts that there will be one billion millionaires by 2025.

The Internet is truly a millionaire-making tool, assuming you understand basic business principles.

In this case, three "entities" got together to create value:

1. The consulting firm doesn't have time to run email marketing campaigns
2. Jennifer, a new graduate, doesn't have professional experience nor a product to sell
3. The thousands of employers on Monster don't have the knowledge to reduce employee turnover (which can be very costly)

The three get together and boom!, Jennifer's got a part-time business to run to pay for her designer shoes and fashion accessories because, of course, a young lady's got to look fabulous in society.