Sunday, August 19, 2007

Wealth comes from exposition, not position

A position is a job. You make money by doing something.

An exposition, on the other hand, is a capability. You make money by teaching something.

Here are some definitions of "exposition":

A large-scale public exhibition or show, as of art or manufactured products: an exposition of 19th-century paintings; an automobile exposition.

The act of expounding, setting forth, or explaining: the exposition of a point of view.

Writing or speech primarily intended to convey information or to explain.


www.mayitpleasethecourt.com and www.stevepavlina.com are examples of (highly profitable) expositions.

My point is that sooner or later, people who are serious about creating wealth for themselves will have to learn to use the Internet to "expose" themselves. I don't mean indecent exposure, but the decent exposure of your professional reasoning and the output from that reasoning.

Facebook, Linkedin, and all the other social networking sites are good, but at one point, people will ask themselves: "Why am I connected to you? What valuable knowledge are you sharing with me?"

People may be too polite to say so bluntly, but they are too smart not to ask that question.

Oscal Wilde once said: "I value my friends for their good looks, and my enemies for their intelligence."

In fact, as human beings, we usually value friends because we feel "safe" with them. There is a certain trust, meaning that we know with a certain level of confidence that our friends will not hurt us.

However, this does not mean friends will profit us. There is a big difference between mutual trust and mutual benefit.

My dentist may be beneficial to me, but I might not consider him a friend.

In other words, one should keep one's friends, but also proactively seek new allies. A network of allies can help you reach your goals faster and sooner.

Alliances, unlike friendships, can be built much faster. It all depends on how transparent you are about your goals, your needs, and your ability to be useful (tactically or strategically) to your allies.

This is why an exposition mindset is so crucial to success in the Internet economy. You've got to be able to explain clearly and rationally what it is that you know, and how it can be put to profitable use by your allies.

People who just focus on doing their job every day (that is, they focus on position) without investing in learning about exposition (explaining what they do and what they know, via a blog or podcast or any kind of publicly accessible writing) are making a strategic mistake, because without exposition, you cannot easily multiply alliances.

Without alliances, you are competing alone against other people who have powerful alliances around them to support their growth and to help them achieve their goals.