Sunday, August 05, 2007

Blog as career knowledge base enabling compound growth

In the previous post, I mentioned the idea of a "career knowledge base."

This knowledge base -- that is, an explicit collection of one's career-related knowledge -- is important for the compounding effect to kick in.

In other words, if your career knowledge lies in your head, there won't be compounding growth. In fact, over time, you begin to lose knowledge because human memory cannot be as good or as precise as a computer file, a blog or a printed document.

One major reason for the compounding growth of your knowledge, IF you document it in the form of a blog for instance, is that it allows others -- potentially millions of people -- to browse and use your knowledge.

Then, through interactions and discussions with those readers, you can begin not only to grow your knowledge in quantity, but also in quality.

Because of this compounding effect, those who write a blog to capture their knowledge will increase their knowledge exponentially while those who do not maintain a blog will fall further and further behind in the career game.

This is an important point so let me repeat it in unequivocal terms: people who maintain a career blog will win exponentially, due to the compounding growth of their valuable knowledge, while those who do not maintain a blog will lose exponentially.

Take this blog, for instance. I have now 623 posts. This knowledge base allows me to effortlessly create more posts and more quickly too! How is that possible?

Well, this blog is like a knowledge bank account. Every day, for the last 2 years, I "deposited" a little amount of knowledge, and the compounding effect just kicked in. Just as in any savings bank account where the compound interest will yield more money faster as the amount of capital increases, any blog will yield more posts and insights as the knowledge base increases.

In plain English, it means that the more you write, the easier it will be to write. That is, the easier it will be to generate new knowledge which, in turn, increaeses your standing as a professional or expert in your field.

The most difficult step, of course, is to write your very first post. But the good news is, it gets easier and easier after that.

Ultimately, the success secret is that one must treat knowledge like as if it were money. This means capturing knowledge in the form of a "bank" (i.e. blog) so that others can use that money/knowledge.

Just as it makes sense to put your money in the bank so that others can borrow it and give you interest, it makes sense to share your knowledge via a blog so that you get a return on it.

The most unprofitable place to keep your knowledge is in your head, because then, not only can't people use your knowledge, but you will never know how good your knowledge is.

By sharing your knowledge, you can find out fairly easily from clients and employers WHICH knowledge is valuable to them so you can keep developing that kind of knowledge.