Wednesday, January 03, 2007

Hamburgers, knowledge and wealth

"I didn't invent the hamburger, I just took it more seriously than anybody else."

- Ray Kroc, founder of MacDonald's

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"I didn't invent knowledge, I just took it more seriously than anybody else."

- Peter Nguyen, intellectual capital industrialist

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I don't know if I'll become a billionaire by launching a business empire built on Real-Time Success Secrets content, blogs and systems.

But I do know that people (professionals, entrepreneurs, free agents, etc.) who take knowledge seriously, willl make a LOT of money.

If you SELL knowledge, whether in the form of a consulting session, a workshop, a coaching session, then you will make a lot of money. Especially since EVERYTHING you say can be recorded via a FREE software like Audacity (search for it on Google and download it for free).

Unfortunately, even if I keep reminding people that they should WRITE DOWN what they know and try to sell it as fast as possible, most people won't do it. Why? Habit.

People associate "making money" with "physically working." It rarely occurs to people that the richest people are actually teachers: Robert Kiyosaki, Anthony Robbins, Tom Peters, etc.

Indeed, engineers, programmers, graphic designers, lawyers, marketing specialists, etc. are all very knowledgeable people, and they all have very valuable knowledge. Yet they NEVER share that knowledge. They NEVER sell that knowledge. Sure, some of them may start a blog, but they don't ask people to pay for downloads!

It's really just a (bad) habit that people have, of linking "income" with "physically working in a cubicle." In the future, a great many people will become rich by teaching.

With the Internet, space and time barriers have been overcome! You can teach or coach ANYONE on the planet! (Provided they speak your language).

In fact, many smart people from India are tutoring American kids in math and physics, via Skype.

People who take knowledge seriously, will become immensely RICH. Probably richer than Ray Kroc, because when you sell a hamburger, you no longer have it.

But when you sell knowledge, you still have it! And you're getting paid too!

This is too exciting, I will write more about this in future postings.