To achieve financial freedom, learn cosmic justice

"Cosmic justice" is an expression I coined to refer to the fact that you cannot reap unless you first sow.

Practically speaking, it means that if you want to increase your INCOME, you have to increase your OUTCOME (that is, what you PRODUCE for your clients).

Many people who go into business in hope of achieving financial freedom, do not care at all about their clients. They don't think about creating customer value. All they want is to sell whatever they have, whether it's a product or a service.

Other entrepreneurs, on the other hand, want to know EVERYTHING about the people in their strategically chosen target market. They want to know the struggles, challenges, aspirations, concerns, needs, preoccupations, fears, dreams, etc. of their customers. These entrepreneurs succeed almost effortlessly.

Why? Simply because in business, if you've got real solutions to real problems, then real money will flow to you.

Once again: the more OUTCOME you produce for your customers (or employer), the more INCOME you will have. It's almost mathematically predictable and rationally inevitable.

Indeed, that is the genius of capitalism: it rewards people who use their creativity and initiative to create MORE value for customers.

If you go into business with that firm mindset (that cosmic justice will reward you handsomely, IF you truly care about your customers and do everything in your power to continually INCREASE the value you offer them), then there is NO DOUBT in my mind that you will become fabulously rich.