Sunday, August 06, 2006

Why people don't take blogging seriously

10:00

Although many people make thousands of dollars by simply maintaining a blog, the overwhelming majority of people still don't take blogs seriously.

Maybe it's because "blog" is such a ... geek-sounding word!

To me, B.L.O.G. stands for Brain Liquidation Optimized Globally.

It means a blog is where you display your brain's contents and offer it for a fee (i.e. liquidation, as with garage sales). "Optimized globally" simply means it's available to anyone in the world.

Unfortunately, most bloggers don't display their brain's content. They only display their lack of knowledge about basic grammar!

Even people who can write well (and they are getting rarer with every passing day), don't have much to share. They might have a solid career and a good paycheck, but it doesn't change the fact that they don't know much. And they don't learn anything new every day. They only read fiction.

So their knowledge base is about the same as it was years ago. They stopped growing as human beings. Sure, they work hard, and their bank account might be growing, but as human beings, they stopped growing.

So they don't have much to share with other people. Hence, there is no need to create a blog, because they would only come face to face with the harsh reality that they don't have much knowledge to share.

Instead of admitting frankly that they don't have much knowledge to share, most people would rather engage in self-denial and offer the excuse that they don't like writing, or that they don't have good writing skills.

A friend of mine recently learned a great deal about Web marketing and expressed the desire to teach it to other people. I thought it was a wonderful idea.

Why don't people act more like her? Isn't it more fun when you meet people and they're always sharing with you stuff they recently learned, instead of repeating the same old opinions they've been carrying around for years about politics, TV programs, movies, etc.?

In the end, perhaps the greatest contribution of the blogging phenomenon is to bring people face to face with an incredibly important question: What do you know exactly that is useful enough to share with other people?

Honestly answering that question will help a person prepare himself or herself for competing effectively in the knowledge-based economy of today.