Sunday, May 21, 2006

187. What's your unfair competitive advantage?

Everybody is lucky in one specific way. We are all blessed in having at least one specific talent or feature or advantage that make others go: "Oh, man, it's so unfair that he/she is so lucky!"

That's what I call an "unfair competitive advantage" (UCA).

Once you are able to identify your UCA, you can basically leverage it infinitely.

For example, in my case, I am able to offer a certain secret service to corporations that enables me to get into basically ANY company.

The problem, of course, is that most people are not aware of their UCA. As the saying goes, "We are always the last to see our own merit."

Yet, identifying our UCA is a must. As another saying goes, "If you don't have a competitive advantage, don't compete."

All of this sounds like common sense, yet I've seen so many people go into business or go into the job market without having a clear idea of their UCA.

In the end, a UCA is anything that enables a careerist or business person to leave his rivals not only beaten, but also puzzled as to how he was able to win so effortlessly.