Monday, April 17, 2006

Can ideas make you rich?

Tne answer is Yes.

Great ideas will produce great profits for you, whether you are running a career or a business.

But what exactly is an idea? How do you define an idea? When self-made billionaire Ross Perot says, "It just takes one idea to live like a king for the rest of your life," what exactly did he mean?

Think of the acronym I.D.E.A.: it means "Iterative Design for Effective Action."

In other words, powerful and lucrative ideas are not vague entities that float in your head or in someone else's head.

But what is "iterative"? Here are some definitions of iteration: (from www.dictionary.com)

Mathematics. A computational procedure in which a cycle of operations is repeated, often to approximate the desired result more closely.

Computer Science. The process of repeating a set of instructions a specified number of times or until a specific result is achieved.

One cycle of a set of instructions to be repeated: After ten iterations, the program exited the loop.

And what is "design"?

A graphic representation, especially a detailed plan for construction or manufacture.

The purposeful or inventive arrangement of parts or details: the aerodynamic design of an automobile; furniture of simple but elegant design.

Deliberate intention: He became a photographer more by accident than by design.

A secretive plot or scheme. Often used in the plural: He has designs on my job.

In other words, an idea is a useful design that keeps improving through repeated application or implementation. In business, we have a brilliant word for that: "beta."

Check http://answers.yahoo.com, it's an example of "a useful design that keeps improving through repeated application or implementation."

Stan Davis, in his (amazing) book BLUR -- the speed of change in the connected economy, talks about "offers" instead of ideas. For him, an offer is something you, well, offer to the marketplace to see how (potential or actual) customers respond. This is a brutal sort of Darwinian product development: the good offers will stick and make money, while the bad offers will naturally die from lack of demand.

How does all this relate to you? You are probably a professional who's just trying to do his job. Do you really need more "ideas"? What good would new ideas bring you?

More coming up.