Friday, March 03, 2006

The faster you read, the more they work (for you)

  1. Peter Drucker has been saying since the early 90s that knowledge is now the ultimate resource, more important than capital, machinery or equipment
  2. The best knowledge from books, websites, white papers, etc. is now available on the Web, easily found via search engines
  3. If you can create knowledge products, you can offer them to a virtually limitless market worldwide (especially via syndicated blogs to which people can subscribe -- for free or for a small fee)

From the above three unassailable facts, here's what I submit: The faster you can read, the greater the number of smart people who work for you (mostly for free).

That's right: if you're in the business of creating knowledge products (and we all are, to a certain extent), then the faster you read, the MORE knowledge you acquire from best-selling authors like Tom Peters, Peter Drucker, Gary Hamel, Shoshana Zuboff, Stephen Covey, etc.

Under what circumstances do these authors "work" for you?

Well, if their output (ideas, insights, methodologies, analytical frameworks, etc.) become input that you need to do your work, then they are indeed working for you! (In the same way that a subordinate's output (e.g. a report) becomes input for her boss, who then makes decisions based on that report).