What "making money" really means, Part II

The expression "I want to make a lot of money!" makes as much sense as a guy saying "I want to have a lot of sex!".

This would be a logical thing to say if the Earth was filled with nymphomaniacs ready to give themselves to a guy without requiring him to do anything resembling a romantic effort.

Just as "making money" is a two-step process (creating value and delivering value), "having lots of you-know-what" could also be broken down into two essential steps (for a man):

1. He has to build himself into a trustworthy, interesting, credible, professionally ambitious and financially capable gentleman (of course, the precise mix of these requirements depends on each woman)
2. He has to make himself known to many women

This reminds me of the formal definition of marketing: "the management process of identifying, anticipating and satisfying customer requirements profitably."

In this case, it would be modified to "the management process of identifying, anticipating and satisfying female requirements romantically."

In the case of women who want to seduce men, the definition of self-marketing might be quite different: "the theatrical process of creating a mysterious entity that would captivate the male imagination."

In fact, this is precisely how top model Natalia Vodianova seduced her aristocratic husband. Although she came from a poor family, her grandmother always inculcated in her a love of culture and theatre. She leveraged this beautifully when she met him at a prestigious reception, and managed to captivate his imagination. He would later "complain" that she made him wait two whole months before their first kiss!

Where am I going with this? Oh yes, my point is: the more a person thinks about "making money", the less likely he/she will make any -- in the same way that a guy who's obsessed about sex, will rarely find women who will indulge his fantasy.

I guess Einstein said it best: "Try not to become a man of success, but rather to become a man of value."