Monday, February 20, 2006

Difference between "work" and "job"

In his latest book, Before You Quit Your Job, Robert Kiyosaki talks about the difference between "work" and "job."

Work is like homework. It's when you train yourself, when you prepare yourself. A job is when you actually perform and get paid for it.

Most people want a job, but are not willing to do the required "work" in order to get the job.

Similarly, most people want to succeed (in business or in their career), but are not willing to put in the effort, the time, the energy.

Kiyosaki also accurately describes two types of people: those who only look for jobs. If there's no job opening, they won't do any work.

Then there are entrepreneurs who see "work" to be done everywhere! They see so many problems in society, and all these problems are opportunities waiting for a smart entrepreneur to exploit them for profit!

Here's a concrete example: the creative people at Progressive (www.progressive.com) thought they'd do a lot of work just to show future customers how helpful they want to be. So they created an information system that gathers all the competitive offerings and quotes! They did the work so that their (future) customers don't have to!

Obviously, they understand the difference between "work" and "job." They "work" hard in order to get the "job."

A TV ad shows a Progressive spokesperson saying: "If they're this helpful to you, imagine how helpful they'll be when you become a customer."