Thursday, February 02, 2006

How to become richer

In his latest book, Rich Kid Smart Kid, Robert Kiyosaki talks about his secret for becoming rich.

Instead of looking for a job, he recommends looking for a way to serve as many people as possible. In his case, the answer was to publish books; this was how he was able to serve more people.

A typical reader reaction might be: "Well, great for him. But I'm not a writer. I wouldn't even know where to go to get my book published, even if I had written one, which I didn't!"

That response would be valid if it wasn't for a new technology which I call "slog" (from "syndicated blog").

Unlike a blog, which is an online journal, a slog has a "subscribe" button so that readers can register their email and receive new blog entries. That's right, they don't even have to visit the blog. They get new postings every day, in their email box!

The best news is, it's all free! www.blogger.com is free, and so is www.bloglet.com

So the answer to the question "How to become richer?" seems to be:

Become smarter!

In other words, develop valuable knowledge that hundreds or thousands of people would like to receive. Then, you can charge them for subscribing to your slog.

This is not a new idea. In fact, one of the top ten most popular millionaire occupations is newsletter publishing.