Friday, March 16, 2007

Master language to master men

Confucius, the revered master of wisdom from China, once said that "without the mastery of words, one cannot master men."

The one who is skilled at the craft of language can project definite power and shape other people's perceptions, which determine their psychological reality. As a result, he can influence their thinking and, ultimately, their decision-making.

This is why, for instance, lawyers command so much power. Above and beyond their masterful grasp of the law, they have also refined their language skills way above the level of ordinary citizens. In short, they use language as a political weapon.

Perhaps that is why most people a negative perception of lawyers. But then again, people tend to have negative perceptions of people who use words to seduce or convince the masses: politicians and reporters, for instance, don't command much respect in the general population.

In fact, the professional who is most respected by people is the fireman -- a man of few words but of selfless and heroic action.

Be that as it may, Confucius is still right: people who aim for greatness MUST learn to master language.

The powerful secret about language is that "language speaks." More on that later.

For now, my point is that once a person masters language (that is, learns how to write logically and concisely), she can use the power of the Web to magnify a hundredfold or even a thousandfold her message.

"But why should one communicate with so many people?" you might ask.

Because it is impossible to become wealthy without a media-leveraged platform of communication with the masses. In other words, to become wealthy, a person needs to "talk" to one device, which is connected to thousands of people.

As you've probably guessed, the ultimate device to talk to millions of people has been invented, it's called the Internet.

Conclusion: the success secret is to 1. master language, and 2. master Internet.