Wednesday, August 16, 2006

The Internet as instrument of revolution

FROM THE MUSICAL LES MISERABLES, BY VICTOR HUGO

ENJOLRAS

Do you hear the people sing?
Singing a song of angry men
It is the music of a people
Who will not be slaves again!
When the beating of your heart
Echoes the beating of the drums
There is a life about to start
When tomorrow comes!

COMBEFERRE

Will you join in our crusade?
Who will be strong and stand with me?
Beyond the barricade
Is there a world you long to see?

COURFEYRAC

Then join in the fight
That will give you the right to be free!

===

One of the biggest secrets is that the Internet is an instrument of the people's revolution.

When the Web came into being in the 1990s, it was not surprising that companies and capitalists immediately took advantage of that global tool of communication in order to make money.

Now that the Web 2.0 is here, it's the people's turn to seize power.

Web 2.0 applications include Blogger, Odeo, Youtube, etc. These allow people to connect and share content.

However, even with massive connectivity and massive communication capabilities, the people's revolution can only happen with the rise of authentic leaders who are capable of setting a personal example and mobilizing the masses of followers into orchestrated and strategic action.

Bill Jensen (www.work2.com) did a great job of laying the groundwork for a revolution as power is shifting to workers and, in particular, to talented professionals on whom companies depend.

I predict the rise of virtual coalitions of talented professionals, and these coalitions will be so massive, outspoken and articulate that they will command the respect of corporate employers.

After all, every company, no matter how powerful or capitalized it is, is utterly dead every day after 5 PM after its employees have left the building.

The success secret is to carefully study how people use the Internet strategically, because if you know how to leverage the Web to your political, social or economic advantage, you can truly win BIG TIME.

By "using the Internet strategically," I simply mean using it in order to achieve your goals.

Indeed, technology is nothing. It's how you leverage it that counts. I created a term for that: "technoleverage."

In future postings, we'll explore how you can leverage technologies and applications like Odeo, Blogger, RSS, Yahoo! and Google to ensure professional and financial success.