Saturday, June 10, 2006

Can you make money with your knowledge?

If you're like most working people, you fall in either one of these categories:

1. Your knowledge is worth something and you are actually selling it via Payloadz or similar sites

2. Your knowledge is worth something, but cannot be easily sold in the form of a digital file. However, you do give informal seminars and workshops to people and companies, often free of charge, in order to promote yourself professionally.

3. Your knowledge is worth something, but you don't know how to package it into a digital file that people can download (after paying for it) from Payloadz, or you don't know how to package it for delivery in the form of a workshop

4. Your knowledge is not worth much, but you're working hard at acquiring useful and reusable knowledge

5. Your knowledge is not worth much, but you believe that there is no need to acquire new knowledge. You believe doing a good job every day for your employer is good enough.

If you're in the group 5, your career and economic survival are severely at risk.

If you're in group 1, you really know how the knowledge-based economy operates and you are poised to take full advantage of the Internet as a mega distribution channel for all your knowledge products.

My point in creating the above five groups is only to show people that they fall in either one of them, and that the ultimate goal of financial independence (i.e. being able to generate income without having to work physically) can best be achieved by striving to get to group 5.

To answer the question in the heading, I would say that YES, you can make money with your knowledge.

But you would have to follow a strict process, which I call the knowledge-to-cash process. This is a process that guides you to transform your knowledge into cash. I know it sounds too good to be true, but it is true.

You CAN create money from nothing (knowledge is nothing; what is being sold is the FORM in which knowledge finds itself, such as a book, a CD, a workshop, etc.).

To further explore these exciting issues, I recommend pages 276-300 of Thomas Friedman's updated (2006) version of his best-seller The World is Flat. It's a chapter titled The Untouchables.

I also recommend Robert Allen's Cracking the Millionaire Code, especially the section where he talks about P.R.I.S.M.