A severe career disadvantage
Lack of marketing knowhow can be a severe career deficiency.
Indeed, the "job market" is less and less about companies creating jobs, and more and more about people creating value.
This is not a new idea. Leonardo Da Vinci himself used to send to potential clients, all over Europe, a "resume" and a cover letter, in which he simply stated actual things he could do for the specific employer. He would list, for example, 10-15 things he could actually do.
Not surprisingly, he was wanted everywhere; he was perhaps the first person in history to have an international career (all over Europe).
I will write more about marketing knowhow, but here's a thought for now: it's all about designing value, and being able to deliver it to employers. By "designing value" I mean clearly defining what specific value you can offer to employers which you DID offer to other previous employers / clients.
How specific? Look at it this way: if you provided a service worth $100, then the client / employer would give you a $100 bill, right?
Your value has to have the SAME kind of detail as that $100 bill.
Indeed, the "job market" is less and less about companies creating jobs, and more and more about people creating value.
This is not a new idea. Leonardo Da Vinci himself used to send to potential clients, all over Europe, a "resume" and a cover letter, in which he simply stated actual things he could do for the specific employer. He would list, for example, 10-15 things he could actually do.
Not surprisingly, he was wanted everywhere; he was perhaps the first person in history to have an international career (all over Europe).
I will write more about marketing knowhow, but here's a thought for now: it's all about designing value, and being able to deliver it to employers. By "designing value" I mean clearly defining what specific value you can offer to employers which you DID offer to other previous employers / clients.
How specific? Look at it this way: if you provided a service worth $100, then the client / employer would give you a $100 bill, right?
Your value has to have the SAME kind of detail as that $100 bill.
posted by Super Peter at 1:34 PM
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