Saturday, July 29, 2006

Victory can be known, not made

5:00

Sun Tzu wrote that "Victory can be known, it cannot be made."

In other words, the ripe conditions for success can be known or inferred by an intelligent mind, and when those conditions are present, one should invest maximum effort into that undertaking.

Since we have limited resources and only two eyes and two ears, we have to rely on a network of "spies" who can then inform us of the conditions. We then decide whether the conditions are right for attack.

Basically, this means that the key to success is to build your own network of insider information providers so you know when to strike.

Www.linkedin.com is one way to build your network.

However, registering with such social networking applications is the easy part. Clearly communicating to your contacts WHAT information you need, HOW it should be delivered to you and WHEN -- those are more difficult issues.

It's difficult because most of us have grown up working in a closed-off environment: the office. Unless you are a salesperson or business development officer, you normally would not be "out there" gathering information.

Yet, without this information-gathering skill, one cannot succeed because one cannot know WHEN the conditions out there are right for proposing a deal or implementing a marketing measure.