From pros to prose
From new FREE services such as Nuvvo (www.nuvvo.com) and Blurb (www.blurb.com), I can see the rise of a major phenomenon I predicted 4 years ago: the trend whereby "pros become prose."
In other words, every single thing that you know as a professional, will eventually become a text (textbook, blog, website, e-learning application, video game, etc.).
When that happens -- when you become more "prose" and less of a "pro" who has to show up for work every day -- you will become rich. Oh, financially free also.
It is because I believe so many people will finally "get it" and embark on the road of financial freedom via knowledge packaging, that I created a seminar called "Professional Services Productization."
This revolutionary seminar is basically teaching people how to "productize" their knowledge, experience, expertise, attitude, energy, philosophy, etc. That is, their entire human capital will be captured and accessible in a single product that they offer for sale on the Web (via Payloadz, for instance).
Of course, this idea is not new. Except that previously, only the "top guns" were able to productize their knowledge (www.henrymintzberg.com, www.tompeters.com, etc.).
However, through the vast distributive power of the Internet, even a moderately competent professional today can share his knowledge and knowhow with a potentially limitless audience. In other words, his margins -- which are necessary less than those of top professionals -- will be compensated for by the volume of customers he can attract on the Web.
In other words, every single thing that you know as a professional, will eventually become a text (textbook, blog, website, e-learning application, video game, etc.).
When that happens -- when you become more "prose" and less of a "pro" who has to show up for work every day -- you will become rich. Oh, financially free also.
It is because I believe so many people will finally "get it" and embark on the road of financial freedom via knowledge packaging, that I created a seminar called "Professional Services Productization."
This revolutionary seminar is basically teaching people how to "productize" their knowledge, experience, expertise, attitude, energy, philosophy, etc. That is, their entire human capital will be captured and accessible in a single product that they offer for sale on the Web (via Payloadz, for instance).
Of course, this idea is not new. Except that previously, only the "top guns" were able to productize their knowledge (www.henrymintzberg.com, www.tompeters.com, etc.).
However, through the vast distributive power of the Internet, even a moderately competent professional today can share his knowledge and knowhow with a potentially limitless audience. In other words, his margins -- which are necessary less than those of top professionals -- will be compensated for by the volume of customers he can attract on the Web.
posted by Super Peter at 5:39 PM
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