Tuesday, December 13, 2005

Web 2.0 puts Usership before Ownership

The value of something or someone comes from its or his/her usefulness to people.

This is why the Web 2.0 trend is so important: it enables an unlimited number of people to "use" the resources, bookmarks, intellectual output, insights, ideas, etc. of an unlimited number of other people.

To succeed in this new environment, you need to RAPIDLY share everything you got, so as to build your reputation as someone who freely shares information and knowledge.

It's understandable to try to hoard your knowledge, but eventually, most people will find out that hiding knowledge and resources from other people will only isolate them in the long term.

I suspect the new capitalism will have more to do with usership, than ownership. Indeed, you don't have to own anything, really. (Nobody can own the Internet). But you CAN enable a great number of people to use your intangible assets (bookmarks, files, insights, ideas, etc.).

They will return the favor a hundredfold.