Psycho-linguistic mastery

"The more I want to do something, the less it feels like work."

I came across this quote nearly 10 years ago, yet it sounds as good today as it did back then.

Question: How can you develop the desire to do something (so that it doesn't feel like work)?

Enter "psycho-linguistic mastery," or the ability to psychologically frame the task so that it appeals to your highest and most cherished values.

George Bush, for example, doesn't ask American soldiers to go into Iraq and risk their lives. He asks them to defend freedom and promote democracy.

Obviously, it's an extreme example, since most of us won't be asked any time soon to pick up a semi-automatic rifle and shoot a nearby insurgent.

But my point is: success depends on getting work done. And the more you can frame "work that has to be done" in terms that make it feel like "stuff you really, really want to get done," then success will come your way much faster and with less effort.